153 Brewdog Quandary and How The Dead Booze It Up

[00:00:05] Speaker A: How cultures around the world celebrate death with booze. [00:00:08] Speaker B: The UK is tired of Brew Dog's bullshit. [00:00:11] Speaker A: Cyber attack halts Duval. The computers are taking your beer. [00:00:16] Speaker B: This is. It's all beer. Welcome to it's all your last bastion of real truth. In a post truth world. The trick is just talk about something that nobody gives a shit about and assumes it's long since dead. And the information you find is actually pretty factual because no one can be bothered to make a lie about it. I'm Jeremy Jones. [00:00:42] Speaker A: I'm Tyler Zimmerman. And, man, you're really being scrolling right now. [00:00:49] Speaker B: It was a slow week for beer. [00:00:51] Speaker A: News, so I had to like, dude, it was fucking rough for me, so. [00:00:54] Speaker B: I had to looked at the real news. And I wouldn't suggest that. [00:00:57] Speaker A: Bad idea. Bad idea. [00:00:59] Speaker B: It's basically an exercise in. Okay, so we're fucked. We've reached the logical endpoint of humanity, and that's good to know. [00:01:10] Speaker A: Let's just hit the nukes, restart, and go back to the barter system in a nuclear wasteland. [00:01:16] Speaker B: Sweet. So you brought beer? [00:01:19] Speaker A: I did. So if you haven't picked up now we're back live in the beer cave, and we're going light beers today. [00:01:29] Speaker B: Except for one dark lager. [00:01:30] Speaker A: But, yes, I wasn't referring to fucking color. Fuck you. [00:01:39] Speaker B: You're pulling the old. The founders. I don't see color. It didn't work for them. [00:01:43] Speaker A: Actually, it did. [00:01:49] Speaker B: Not as well, I think, as they'd hoped. But we're starting off with the Odell pills. [00:01:55] Speaker A: Yeah, it's a new one I hadn't had before. So I was like, ooh. And then I was like, you know what? Let's stick with, like, lager and pills. [00:02:02] Speaker B: I have had it. And my opinion of it now, it was then like, yeah, that's a Pilsner. [00:02:10] Speaker A: Yep. [00:02:10] Speaker B: That's nice. It's light, it's crisp. [00:02:13] Speaker A: It's kind of what I expected from Odell on a nationwide distributed pills. [00:02:20] Speaker B: Yeah, it's a solid pilsner. [00:02:22] Speaker A: Nothing that's going to blow me away. I was talking to someone, and they said they thought they used a new exclusive hop for them, but I couldn't find anything on it. [00:02:30] Speaker B: Okay. And if they did, it tastes. Let me see here. Now that I've got that earworm in my head. [00:02:41] Speaker A: Tastes so much better. [00:02:42] Speaker B: Oh, yeah. Now I'm getting, like. No, it's, like, spicy. Maybe a touch of, like, tropical fruit in there, but otherwise just tastes like, kind of those spicy, slightly floral german hops that you'd kind of expect in a pilsner? [00:03:01] Speaker A: Yeah. It doesn't say on their website. It just says, after six years of R and D and over 100 test batches, our obsession has finally arrived. [00:03:09] Speaker B: That's a lot of work for a pilster. [00:03:12] Speaker A: Right? So we add whole flower hops to our hop back to preserve the delicate essential oils of a new hop variety of noble descent. Does not say what hop variety, but. [00:03:28] Speaker B: I mean, it's derived from noble hops. So nothing that. [00:03:38] Speaker A: My life's mission now is to find what this hop is. Because if it's not something impressive, what. [00:03:45] Speaker B: Would it have to be for you to feel complete in this search? [00:03:49] Speaker A: Something I've never heard of. [00:03:50] Speaker B: Okay, maybe it's anchovy. Still the dumbest top on the face of the planet. [00:03:57] Speaker A: You know what? I like it. [00:03:59] Speaker B: I like. No, the flavor is nice. The name is stupid. I like the name because you're an idiot, too. [00:04:07] Speaker A: Wow. [00:04:07] Speaker B: That's where we're at. Just open hostility. [00:04:12] Speaker A: You're making this divorce awkward, Jeremy. Okay, Jeremy, on that note of being an asshole, what do we got to start? [00:04:20] Speaker B: Speaking of assholes, brewdogs is collapsing news now. Or is it? I actually got some questions and no real answers, to be honest. [00:04:27] Speaker A: They're prolapsing asshole. [00:04:30] Speaker B: No, I think that's denstrably true, but what effect it's had on business, that gets a little bit fuzzy. This is less of a singular event, more of a wrap up of, really, a kind of career of ass baggery, and why it appears to be wearing thin on the public at large, especially those in Britain. This comes from vine Pear by will hockey. It's headlined how Brits got bored of brewdog. Although, to be fair, there's not a lot in this article that suggests that there's been a massive backlash in a way that could actually hurt the brewery by, say, people not buying their beer. [00:05:12] Speaker A: Oh, so kind of like how everyone said Bud Light's going bankrupt because the whole, you know, what do all, like, the Bud distributors call the event? [00:05:23] Speaker B: The event? [00:05:24] Speaker A: Yeah. [00:05:29] Speaker B: So keep in mind, as of right now, Brewdog is still a private company. More on that later. So their financial disclosures are shaky at best. Yeah. So the best information I could find comes from the scottish financial news, which just feels so uptight that I could almost just reading it, I felt the need to cram a stick up my own kilt. The article was dated from June 6 of last year, and it said the brewery faced another loss for the third straight year. [00:06:02] Speaker A: It claimed, welcome to craft beer. [00:06:04] Speaker B: It claimed 1.1 million in pretax profit in 2019, but lost twelve and a half million in 2020, which was a rough year for all of us, let's be honest. 9.4 million in 2021. And finally, 30.5 million in 2022. [00:06:26] Speaker A: Fuck. [00:06:26] Speaker B: Now that's british pounds, not dollars. But as of this recording, it was. [00:06:30] Speaker A: British pounds are more than dollars. [00:06:32] Speaker B: Well, say it was $1.25 to the pound. So just pour it over, it's fine. Here's the thing, though. They were down in 2022 by a record amount. Their revenue was up 12% despite the loss. And most of the losses over the past years are attributed to rising energy and material costs due to the war in Ukraine. Not people pissed off or checking out because the CEO can't help but fuck on a roof. [00:07:01] Speaker A: So they are just terrible at setting their fucking pricing and managing their margins. Well. [00:07:07] Speaker B: It could also be that the increased revenue is not from increased sales, so to speak. [00:07:12] Speaker A: It could be from increase in price. [00:07:15] Speaker B: Right, fair enough. You could pass that on to the customer. But how much do you pass on before that drives them away? [00:07:30] Speaker A: Yeah, but also, how often are you going to sell a beer at a fucking loss before you're no longer selling beer? [00:07:38] Speaker B: So far, three years in counting. So, again, if people have had enough of brew dog, it may or may not be affecting sales. And it seems to be, according to the article, expressing itself in a much more powerful and impactful form for a business. Namely people making snide comments on social. [00:07:59] Speaker A: Media or this podcast. [00:08:04] Speaker B: This is sort of social media. It's just you and me and anybody. [00:08:07] Speaker A: Like eight listeners? [00:08:08] Speaker B: Yeah, pretty much. Hi, guys, how's it going? [00:08:11] Speaker A: Hi, Ben. Hi, Andreas. Hi, Jake. [00:08:16] Speaker B: Hi, Aaron. I think it covers everybody. Really? [00:08:21] Speaker A: Yeah. At least the ones I know of. [00:08:23] Speaker B: This is also our listener appreciation episode where we name you all by name. I'm not sure if Greg still listens. Hi, Greg. But let's dip into all things Brewdog for a moment and try to suss this out. Being loud and obnoxious is kind of Brewdog's thing. They're very much the stone brewery of the UK in that they claim to be all anti corporate and anti establishment. But if you so much as say, dude, I'm so stoned at the brewery, and you're not chugging an arrogant bastard at the time, expect a cease and desist forthwith. We're all anti establishment, man. So long as that message helps improve our standing with stockholders and especially reflects especially well in our portfolio, I won't get into all of Brewdog's antics in their heyday. Although I did find an article from cityam.com highlighting seven of Brew Dog's weirdest publicity stunts from the article was in 2018, which is around the end of their heyday. So I feel like it's a pretty good list. Let's just go over those number one, the dead squirrel bottles. We've talked about this at length. It's still one of my favorite fucked up stories of craft beer. Tyler, do you want to. [00:09:37] Speaker A: I mean, they were in a pissing contest with another brewery to see who could make the highest ABV beer. Jeremy and I have argued at lengths over whether it was actually beer when it came out at 55% alcohol, or if you were just buying whiskey, but that's a whole nother argument on another day. But they then decided, because they ICE distilled a belgian blondale, if I remember correctly, down to 55%, only came out with like 700 bottles and decided to put the bottles inside a taxidermied squirrel. Because if you're going to pay that much for a bottle of beer at 55%, might as well make it funky. [00:10:19] Speaker B: What I didn't know is that that's not the only taxidermied animal they had employed in the dispensing of beer. They followed up in 2011 and had a 28% beer served from a mounted. [00:10:38] Speaker A: Stags head like grand the draft system. [00:10:42] Speaker B: Oh fuck yeah, there's a picture of that. I haven't decided whether that or even more disturbing picture shall be the COVID of this podcast. But yes, this is a thing. They serve their beer through dead animals, but only their really strong best beer. [00:10:59] Speaker A: Fuck yeah. [00:11:01] Speaker B: Number two, it airdropped stuffed fat cats carrying the prospectus for a round of equity for punks on the city of London, Westminster, which is adorable. Number three on their list was the pink IPA, branded as beer for girls, which is not so much a radical stunt as it's pandering. Well, it probably came from a good place, but it was horribly executed. It's kind of a way to say, hey, ladies, we know you don't typically like beer, but we put this pink label on it and we wrote beer for girls, so it'll help ease your tiny, fragile lady brains. [00:11:47] Speaker A: And then we upcharge because there's a pink tax. [00:11:50] Speaker B: Again, less of stunt, more just kind of regretful branding and not really thinking that through. Also, they got hit because the beer for girls does imply children. So they actually did get hit with trying to market to children. So it kind of came from two sides that really wasn't ideal. Now, this one, I do like number four on their list. They produced a novelty beer for Prince William and Kate Middleton's royal wedding called royal virility performance and included the ingredients herbal Viagra and horny goat weed. [00:12:23] Speaker A: Yeah, so well done there. [00:12:27] Speaker B: Five, they shipped a box of beer to Vladimir Putin in 2014 called hello, my name is Vladimir. And a warning on the bottle that said it wasn't for gays. And protests of Moscow's crackdown on homosexuality preceding the 2014 Olympics. [00:12:46] Speaker A: That didn't age too well for firing, like, LGBTQ people. And then people seeing that taken out of context, it looks bad. [00:13:01] Speaker B: And on the same vein, the CEOs Matt Dickey and James Watt. This is number six dressed up Martin, isn't it? [00:13:08] Speaker A: Pretty sure it's Martin Dickey. [00:13:10] Speaker B: Martin Dickey. I don't know why I wrote that. You're right. Martin Dickey and James Watt dressed up as homeless people selling themselves at a garage sale and then posing in a red light district prostitute window wearing bra and panties, all in a promotion for another line of the equity for punks with the hashtag don't make us do this. The joke, of course, being that if you don't buy into them, they're going to be forced to prostitute themselves legally, though, as they do in the red light district in Amsterdam. People lost their shit over this because they felt it targeted homeless people and sex workers and trans people. Now that one is a little bit. That's a reach. Yeah, it's kind of like. No. Was it a tasteless joke? Yeah, but they were being broy. Yeah. At worst, you could say it's like, yeah, kind of. Well, maybe don't do that. But also on the other side, relax a little bit. I don't think there's real any harm committed there. Number seven, they brewed an actual beer with anabolic steroids called never mind the anabolics, which is a nod to the Sex Pistols and as a jab towards athletes cheating with steroids. They obviously didn't sell this beer for obvious reasons, although they did sell a version containing creatine, guana, ginseng and other herbal supplements. So they do random shit is what I'm saying. And they get into the odd bit of trouble, which also is very much on brand. I think stirring up controversy is part of the allure. [00:15:01] Speaker A: I mean, that's basically been their mo from day one. [00:15:04] Speaker B: A lot of this went through a public relations firm named Manifest. They were responsible for the homeless sex worker fiasco, for example, and admit that it wasn't as received as much enthusiasm as they intended, but their whole thing was, you guys go out and change craft beer, we'll get people talking about you. That relationship ended in 2019, as we've talked about in previous episodes. We did in episodes 97, 103, and 109. I think we've laid out most of this story, but bottom line, Brewdog asked for a design for their new line of Na beers manifest provided proofs. Brewdog rejected those and then used them as labels anyway, which is, I mean, frowned upon. That is almost like classic cheap ass rich guy move. Yeah, it's that level of. Really, guys, some other things that the article brings up, we haven't talked about. In 2015, a New Zealand brewery called Yeasty Boys. Yeah, yeasty boys is their name. So to be fair, I think whatever happens next feels justified in a way. I can't pinpoint it, but it has to do with brew Dog. So they're going to get screwed over. But they did voluntary call their brewery Yeasty Boys. [00:16:29] Speaker A: I respect it, man. You got to fight for your right to party. [00:16:36] Speaker B: Anyway, they launched in the UK and Brewdog decided to contract Brew for them. In 2017, they very abruptly shut down the deal, saying, we're done, contract brewing. And the smaller brewery was kind of out of New Zealand, was kind of forced to let it go because it's fucking brew dog. Criticizing Brew dog at the time was not going to get you anywhere. And so they kind of just like, oh, well, all right. And that just kind of went away. But they later talked about, like, there's some hurt feelings on that end. It did sound like Brew Dog said, okay, we're done now. [00:17:19] Speaker A: We're over this. [00:17:20] Speaker B: Yeah. But things really went downhill in 2017 when Brewdog sold a major chunk of the company to a private equity firm the way punks do, famously getting in bed with shady hedge fund operations, which raised some serious questions about the actual value of equity for punks, which was the crowdsourcing program that basically allowed anybody to invest in the company. And their desire to go public further brought this in question. It really kind of hammered in. Like, what are you really doing this for? It's complicated, but essentially it works like this. So there's a company starting up, you like them, you like their vibe. The owner has a weird rooftop fetish, but whatever. [00:18:16] Speaker A: But so do you. [00:18:18] Speaker B: Yeah. So you're like, who doesn't like banging on a roof? He convinces you to invest, say, ten grand or whatever, a non insignificant amount for you. So now the rooftop fetishist in question tells you that his company is worth a million. So for your ten grand, you now own 1% of the company. I am totally making up these figures here. Brewdog has upwards of 200,000 equity for punk's investors. But the math is easy, so stay with me. So you buy into the company, you give them your Ted grand. The problem is that although the tar shingle pervert in question told you that his company was worth 1 million, and thus that you own now 1% of it, it's really worth about half that, or maybe even a quarter that. Now, let's not forget, anything that you have is only worth what someone's going to pay for it. And this company, let's call it Dog Brew, is looking to go be publicly traded now. [00:19:19] Speaker A: But let's also not forget that since you bought in at the first time, they've done multiple equity raises. So if you don't buy back in to maintain your share, then you've lost less than your 1%. [00:19:36] Speaker B: I kind of decided to gloss over that because the big thing was that for me, or the easier part, is. [00:19:44] Speaker A: That. [00:19:48] Speaker B: Your average Wall street guy, or british equivalent thereof. Listen, I'm not qualified to talk about any of this shit. And it turns out you don't need to be the magic of social media at play here. But these people are exactly the kind of nerves that you envision. And they don't give a rat's ass about dropping plush cats on Westminster or giving the finger to Heineken while owning a significant amount, which James Watt does. They are immoral subhumans who they just want numbers. And they will quickly figure out that what your company is actually worth. So you, the equity punk whose money was used to build up the company, suddenly finds themselves violently and abruptly shoved into the lion's pit that is stock trading, and they will buy the stock at what they think it's worth, which might be diddly squat. Essentially, it's basically a bait and switch, but with significantly more steps and with a certain amount of plausible deniability. Now, is it James Watts fault that he purposely overvalued his company while crowdsourcing money? [00:20:51] Speaker A: Yes, I think that's same with modern times. [00:20:54] Speaker B: Yeah. Will he cash the fuck out of it if he goes public? [00:21:01] Speaker A: Yes, because he still owns the majority of the stock. [00:21:05] Speaker B: Does he give a fuck? About what? About a bunch of regular folk who believed in him and suddenly found a bunch of money that they put in worthless? Because probably doesn't. But I mean, who can know the mind of a ceiling shagger? Add to that the delusion, the BBC documentary, which we also talked about, because if you're lost about the constant references to trists on top of a building. It's because a documentary revealed that James Watt liked to lay pipe on the roof. I mean, basically his thing was to come to the United States and with his Scottish accent, no doubt, and bunch of money, invite pretty girls up to the top of his buildings for a little makeout session, which made his staff feel a little uncomfortable, which you could kind of understand. It's not unreasonable for, like, there's the boss with, like, two models, and now he did it on camera. He's like the. On security camera, like, yes, there he is. Like, snogging on the roof there. And we're trying to close. Does someone want to go like, oh, and pants are off? [00:22:18] Speaker A: Okay, just leave the lights off. Leave the door unlocked? [00:22:24] Speaker B: And the documentary also talked a lot about what we covered, especially when it comes to equity for punks. And was it the best you could say for it was that it started with good intentions and then he wanted to cash out. And the worst thing you can say about it is it's an outright scam, but one that's conducted, in a way, to be totally legal. The one new part about this is, yeah, as Watt threatened, he did sue the BBC for slander, but the british agency that covers such things called Ofcom, ruled that the BBC has evidence and Watt has none, and he's a spoiled billionaire brat. Case closed. So where do we find ourselves? Well, the brewdog IPO still hasn't happened. Fun fact, my phone knows when you're. [00:23:27] Speaker A: Entrenched in turmoil, it's kind of hard to take a company public. [00:23:33] Speaker B: Just a quick side note. I was immediately charmed because when I typed this in, my phone autocorrected to IPA, which is not an unreasonable thing for my phone to type in. You meant this IPO, like, no. You meant IPA? I'm like, no, in this case, I meant initial public offering. And my phone's like, you're not an adult. Come on. You meant beer. You're an alcoholic. It might happen this year, but I think we said as much last year. The trouble is that investors, again, are not a freewheeling bunch. They don't tend to like agents of chaos, which James Watt clearly is. And again, I mentioned Watt more by name than Dicky because he seems to have retreated into the background, posting pictures of his dog until this all blows over and he can cash out and be done. He's very much just. I think he's just in a bunker somewhere, just going, please, God. Please, God, shut the fuck up. I just want the goddamn money. Here's another picture of my dog. Okay. Just proof of life. It will be a few months before we even have last year's numbers. And since it's a private company whose reporting is completely up to them, we won't probably know the entire story until the IPO comes out, if it ever does. And yet I found this article from a business leader back in August of last year and reported that BrewDog voted best place to work by the Sunday Times in 2023. And it mentioned that a lot of positives that the company has achieved happened mostly because things went south and they corrected includes wage boosts, which was a sticking point for punks with a purpose, which was an advocacy group that wrote an open letter to the company. We talked about them in one of the episodes, but their thing was, you promise a living wage, you don't do that. According to this article, they've made big progress. As far as that goes, they've made big progress. The firing of gay people. According to the article, there's been a big push into inclusion. Watt has apparently made out with zero pretty girls on roof. So he's restraining himself or he's done. [00:26:08] Speaker A: It after everyone else has know. [00:26:10] Speaker B: But I guess that's all you have to really. [00:26:12] Speaker A: That's your right as the owner, right? [00:26:15] Speaker B: Listen, there's nothing wrong with getting it on on a roof if that's your thing. [00:26:20] Speaker A: I don't have some discretion. [00:26:24] Speaker B: It's doing in front of your employees that's a little bit like maybe don't poor taste, but on your own time. Look, fuck on a roof by all means. It's probably fun. Fucking anywhere is fun. Listen, I do feel what's missing out of the culture. Call it cancel culture, whatever. The minute they fuck up, boycott, shut them down, be done with them. But for me, if you don't provide an avenue for redeeming themselves and what's the point of calling out misdeeds? There's a lot about Brewdog to be trepidacious about. And to be honest, the article in business leader really doesn't deal with specifics. So I don't know what the criteria for being best voted best business to work for is how much of. Even when I'm reading the article, it didn't point to like they actually made these change. They didn't, for example, say now the base pay for the worker is $15 an hour, up from twelve. They just say proof has been made. So whether or not that, whether you know how accurate that is, I don't know. That's the whole point. There is a whole lot that's a bit in question, and I don't know, I guess I'm watching with interest, which is not a satisfying way to end any story. So I certainly have no career as a commentator. [00:27:58] Speaker A: So Brewdog may be improving or may still be giant shitbags. [00:28:04] Speaker B: James Watts, a shitbag. I feel comfortable saying that. As far as Brewdog, the organization, I wouldn't give them money. Even if an IPO does land, I definitely would not buy into it. I certainly would not put any money in equity for punks. But if I find myself in the position where, like, oh, they have brew dog on draft, sadly, that might be the best thing they got. All right, I guess I'll have a brew dog. I'm at that point with brew dog. [00:28:39] Speaker A: All right. [00:28:40] Speaker B: They're just around fat tire for me. And I guess that's where that story ends. All right, Tyler, what's next? Well, you opened a beer while I was incoherently rambling. Yeah, that's what I do a little bit more. You brought the nanny question. Exclamation, exclamation point. [00:29:08] Speaker A: Yeah, it's a japanese rice lager from Jester King out of Austin, Texas. 4.8%. Just nice, light, easy drinking rice lager. [00:29:22] Speaker B: I do not understand the draw of rice lagers over the past couple of years. I assume they sell somewhere not at our establishment. Every time we've like, oh, this must be a thing. And we've put them on the shelf and we look at them and they look back at us, and we do this thing where I'm like, where are the people that want to buy you? And then the rice lager says to me, we're really popular. And I go, okay, but no one's buying you. And they go, okay, but we're really popular. Where are the people who like that sort of thing? I think it's your fault. And I go, well, they're not here. I don't know what to do. [00:29:59] Speaker A: And then the customer that did walk in to ask a question sees Jeremy talking to a beer can, and it's like, I'm going to go somewhere. And that guy's like, man, I really wish he'd stopped talking to that can of rice lager that I want to buy, but he won't. So I'm going to leave. [00:30:17] Speaker B: I'm going to go somewhere else where he's not shaming a can of beer right in front of me. [00:30:26] Speaker A: But, yeah, I mean, nothing super crazy, but it's what it needs to be. [00:30:33] Speaker B: This one is. Maybe it's because I just came off a pilsner, but this one has, like, a little bit of corny astringency. It's got a sweetness to it that's almost like corn, like, which I know doesn't make much sense. [00:30:49] Speaker A: I don't pick up much, like, corn, like flavor and a little bit more. [00:30:54] Speaker B: Like, almost like tannins. Like, astringent at the back. [00:31:00] Speaker A: I was going to say I was picking up a little bit of tannin or, like, toasty notes. [00:31:05] Speaker B: Toasty might be a better. [00:31:07] Speaker A: And so I don't know if they toast the rice or what they do on that process. [00:31:12] Speaker B: The adorable comic, written as a japanese comic, is back to front. Has someone gazing at a beer cooler, then having a minor anime naughty, and then opening it up, chugging it all, and having a spiritual awakening. And then the earth is destroyed. I think I'm not. [00:31:34] Speaker A: Yeah, good enough, but found an article from vine pear talking about how different cultures around the world pour one out for their dearly departed. And it got me thinking, and I was like, oh, yeah, I guess that is. Funerals and alcohol have kind of just been ingrained together. [00:32:00] Speaker B: I mean, any gathering for any purpose is happy or sad, has kind of been intertwined with alcohol. Weddings, births, divorce, bachelor parties. [00:32:13] Speaker A: Bachelor parties. [00:32:14] Speaker B: Yeah. Whenever humans get together to do something with a purpose, the first thing they usually ask is, anyone bring beer? [00:32:23] Speaker A: Well, so we're going to kind of run through these, and we're starting off in Ireland with the. [00:32:34] Speaker B: Essentially, that's just obliterating yourself to the point where in a famous irish song, the corpse wakes up. [00:32:46] Speaker A: Yeah. In true irish method, it is drinking drams of whiskey, often in the same room as the deceased body. It's also customary for the mourners to gather at the local pub after the burial service and tell more tales. The typical irish wake in modern day usually lasts about a day at a remote site like a funeral parlor. Traditional wakes, though, would last a couple of days and take place at the home of the deceased or their family members. [00:33:19] Speaker B: I'm suddenly. There's an irish song the day that Patty Murphy died, telling the story of an irish wake where they absolutely torment the widow by, among other things, setting the clock backwards so that when 03:00 rolled around, they argued it was nine. But the song sort of ends with, they took the corpse to the graveyard, went back to the pub, or they went to the. They went to the. They went to the church, went to the pub, and realized when they got to the pub that they left the corpse there. [00:34:03] Speaker A: But typically this involves dancing, mourning, and sharing stories of the deceased. So basically what you imagine a funeral to look like in Ireland. [00:34:15] Speaker B: I mean, the people know how to celebrate. [00:34:18] Speaker A: Then we're going down to Mexico for Dia de los Muertos, which day of the dead, as most people have heard of it, there's a whole ritual that goes in, and I never really realized that there was alcohol involved in that process until. [00:34:40] Speaker B: Have you never known a Mexican? [00:34:43] Speaker A: Fair enough. [00:34:45] Speaker B: I'm just saying. [00:34:48] Speaker A: But they construct a colorful, photo adorned affirenda festoon with sugar skulls and gifts to joyously welcome back their dearly departed, and usually will leave a bottle of alcohol close by to provide a symbolic toast for their dearly departed. In pre colombian times, the liquor was paluqua. [00:35:13] Speaker B: Palcay. [00:35:14] Speaker A: Palkay. [00:35:15] Speaker B: I'm sitting there watching. I'm going, I think he's about to say palkay, and I'm really curious to see how he's going to pronounce it. [00:35:22] Speaker A: So it's a funky fermented beverage derived from magway pomp, plant SAP. [00:35:30] Speaker B: You mean agave? [00:35:31] Speaker A: No, Maguay. [00:35:38] Speaker B: Some reason I thought it was. For some reason I had it in my head that pal k was essentially like the beginnings of tequila in the same way you make a beer. I mean, not exactly the same thing at one point in time, was curious to try to make one here. I've not gotten around to it because traditionally it would almost be like a wild fermented, so it'd be sour, and it's one of those. Okay, well, don't know how to go about doing it. Also, I'd have to essentially be brewing from like agave nectar, since not a lot of agave plant in Idaho. But maybe I'm barking up the wrong tree entirely because I didn't know it was made. [00:36:26] Speaker A: I don't know. [00:36:27] Speaker B: But yeah, in the same way that beer is kind of the precursor for whiskey, I kind of had it my head that pal k was kind of the precursor for tequila. [00:36:36] Speaker A: Well, typically these days, a bottle of tequila mezcal is what is used. Fair enough. Now we're going over to Korea and I am going to butcher this. [00:36:47] Speaker B: That's what I can't help you with. [00:36:49] Speaker A: You are on your own, sir Seng Nai sangmi, if you're korean or celebrate this and I just butchered that, I'm sorry. You shouldn't be offended if you've listened to this podcast, because we butcher everything. [00:37:05] Speaker B: There goes our one korean listener. [00:37:08] Speaker A: But it is a tradition that blends grief and good times to commemorate the deceased. Alcohol is a key component in the process and can last a minimum of three days. That is a fucking bender. [00:37:21] Speaker B: I was not aware that the Koreans partied like that. [00:37:26] Speaker A: So after friends and family swing by the funeral home to pay their respects, it's customary to get together and drink into the wee small hours to provide comfort and repel bad fortune. So if you don't do it, you're wishing bad fortune upon the family. [00:37:41] Speaker B: I do that all the time, honey. I'm not drunk. I'm drunk. But only to keep bad things from happening to the family. Like, for example, vomit appearing on the. [00:37:54] Speaker A: Floor during the funeral procession. Paul barrels will stop by the Nohe, a roadside memorial that attendees adorn with wine, meat and other offerings to pay final respects and prevent themselves from being haunted by the deceased. So if you don't give the deceased alcohol, they will haunt you. I can get behind this trend right there. [00:38:17] Speaker B: I'm going ahead and make that. That's what's going to happen when I die. If there's no booze, I'm haunting your ass. [00:38:22] Speaker A: So after the burial, the guests then carry out another round of food and wine offerings to help the dead settle in on the other side. These events are much rarer these days, as cremations are now more common in Korea, and large feasts typically replace the offering ceremony. So now we're going to Scandinavia for the Viking funeral. [00:38:50] Speaker B: Woohoo. Oh, God. [00:38:59] Speaker A: You can imagine how this is going to go. [00:39:01] Speaker B: No, I'll tell you. Describe this, and I'll tell you why I suddenly busted out laughing. [00:39:05] Speaker A: So ancient Vikings took their alcohol seriously. When someone passed, they usually had days long post funeral feasts involving copious amounts of meat and ale that were believed to help propel the deceased soul towards the afterlife peacefully. So by getting rip roaring drunk, it helped them reach peace in the afterlife. [00:39:25] Speaker B: I didn't think reaching the afterlife peacefully was a viking thing. [00:39:29] Speaker A: Yeah, right. [00:39:30] Speaker B: I mean, you were essentially going to Valhalla, which is near as I can tell, just an endless party. You go there peacefully. [00:39:38] Speaker A: So Vikings also turn alcohol. [00:39:41] Speaker B: It's like the hell's angels showing up at a bar peacefully. [00:39:44] Speaker A: So they also turned alcohol into economic leverage. So the ritual was known as Sahand sand. I don't know. [00:39:55] Speaker B: Again, can't help you. [00:39:56] Speaker A: Yeah, but seven days after a person passed a funeral, ale needed to be consumed by the loved one's family before they could claim their inheritance. [00:40:06] Speaker B: I do appreciate, like, being forced to. [00:40:09] Speaker A: Drink in copious amounts to get your inheritance. That is going in my will, my kid is killing kegs. [00:40:17] Speaker B: Oh, God. [00:40:18] Speaker A: Then when they see there's no actual inheritance, they're going to be like, what the fuck? I'm going to be like, well, you at least got drunk on my dime, actually. [00:40:26] Speaker B: I had to pay for it, dad. Yeah, well, you're here to pay for it because of me. [00:40:32] Speaker A: So some records suggest these rituals sometimes ended in violence. Shocking. So just one constant party because you have to have a funeral for the guy that died at the party. [00:40:43] Speaker B: I just imagine Vikings is, again, hell's angels. But without these societal constraints, the celebratory. [00:40:50] Speaker A: Aspects of the gatherings remain. And alcohol is still a welcome funeral guest in scandinavian countries, but usually with less violence now. [00:41:02] Speaker B: Yeah, right? I've met some Swedes. I don't buy it. That is a whole country of pretty blonde people that is on edge. [00:41:14] Speaker A: Well, now we're heading over to Greece, and part of the reason why I picked this is I really just wanted to pour beer on your. [00:41:23] Speaker B: Because, are we doing this? [00:41:25] Speaker A: I thought about it. [00:41:27] Speaker B: First of all, you know that this is not the. That would not be the first time beers ended up on this floor. [00:41:31] Speaker A: So the Greeks were the first ones to invent, basically pour one out for the homies. They beat Tupac to it, so they used to pour booze onto the ground to honor the dead long before hip hop made it cool. So ritualistic libation spilling was a bona fide thing. Throughout the ancient civilizations, ranging kind of the whole gambit, they embraced this ritual by giving it a modernized spin. Rather than using water, milk, or honey, they preferred to pour out wine to both remember the dead and honor the greek gods and heroes. [00:42:13] Speaker B: It has to do with the sacrifices. I think even there was a pouring out of wine in, like, the odyssey and the Iliad. [00:42:20] Speaker A: Way to beat me to the punch. [00:42:22] Speaker B: There you go. See, I know my classics. [00:42:25] Speaker A: And the Romans eventually copied this and codified it into their own civilization. [00:42:30] Speaker B: They basically copied were. They were very much the. Yeah. [00:42:37] Speaker A: Now we're going to mother Russia with vodka and black bread. They would leave a single slice of black rye bread on top of a glass of vodka at the person's gravesite. It's apparently an important russian ritual that closes a symbolic and devastating circle. [00:42:57] Speaker B: When I knew, that's so fucking Russian. [00:43:01] Speaker A: This was the one where I was like, this is the most fucked up out of all of them. [00:43:04] Speaker B: I mean, leave it to the Russians to be like, this completes the circle. All things are meaningless. [00:43:10] Speaker A: We all die. Typically when you create a new friendship in Russia, it's traditional to break black bread, to formalize the forging of a new relationship. In these situations, typically vodka shots follow as the bread to neutralize the grains. [00:43:28] Speaker B: Well, because I think all things follow. Vodka follows all things in Russia. I believe when you get off like a bus or something, they hand you a shot of vodka. [00:43:38] Speaker A: So this ritual reverses, the gravesite ritual reverses the concept as one final gesture that acknowledges the importance of the deceased, or the deceased had on the individual who's placing the offering there. [00:43:55] Speaker B: You cost me bread. Here's one more. You fucker. [00:43:58] Speaker A: So it typically carried out by russian Jews, but has been embraced by some of the russian Orthodox church. And it perfectly highlights how the Russians use vodka for everything. I was a little disappointed, like, the second line in New Orleans wasn't kind of intertwined into it. I know it's not fully alcohol related, but I mean, having a parade through a fucking city, just. There's going to be alcohol there. I mean, New Orleans is kind of the one spot in America that puts the fun in a funeral. [00:44:37] Speaker B: Yeah, and there's alcohol mean it's New Orleans. I mean, the thing is, there's no point in having alcohol there. It'd be like bringing a glass of water to the swimming pool. Okay. [00:44:49] Speaker A: Yeah. So now that, you know, pour one out for the homies, leave some bread, leave some vodka, or put it in your will that your children have to fucking consume a copious amount of alcohol to get their inheritance. [00:45:03] Speaker B: Our kids are fucked, Jeremy. [00:45:06] Speaker A: What do we got next? [00:45:07] Speaker B: Computers are attacking our beer news now. It was only a matter of time. [00:45:11] Speaker A: Fucking terminators. [00:45:12] Speaker B: The sparky electronic bastards have always had it in for a decent pint. You wouldn't believe how my computer reacts. Spill one or two pints on the keyboard and it fights back. Don't work no more. Fucking selfish, if you ask me. This comes from the BBC by computers these days. It comes from the BBC by Imran Rahman Jones. I want to pause to say that. [00:45:32] Speaker A: You did really good. [00:45:35] Speaker B: Thank you. I just want to say it's heartening to share a surname with someone with a name that's clearly removed from, you know, it's not that uncommon either. The Jones name pops up in some fantastic places. Listen, the Joneses fuck, okay? We fuck well and we fuck widely. It's probably. [00:45:59] Speaker A: You'll fuck anything. [00:46:00] Speaker B: It's probably why everyone was trying to keep up with us back in the 50s. But I digress. Duvalt fell victim to a ransomware attack earlier this month that shut down the brewery. [00:46:09] Speaker A: Who clicked the fishing link? [00:46:11] Speaker B: Shut down breweries both in Belgium and in Kansas City, which the biggest thing I got out of this article was I didn't know they had a brewery out in Kansas City. [00:46:21] Speaker A: I mean, I know Boulevard. [00:46:22] Speaker B: I know they own Boulevard. But I didn't make the connection that they probably also brewed there. Also, I've seen their facility, and I have some complicated questions about packaging. But I digress. Duville comes in a very unique bottle. [00:46:42] Speaker A: Yes. [00:46:42] Speaker B: I don't see those bottles anywhere at Boulevard. I saw a canning line. [00:46:47] Speaker A: But it may. [00:46:51] Speaker B: I'm sure there's a plausible explanation or. [00:46:55] Speaker A: Just the facility only produces the american stuff because they own more than just Boulevard, too. And so their facility may have just went down. [00:47:05] Speaker B: I'm just saying that again, I have complicated questions about the packaging, but that's hardly the thing here nor there. It's still unclear as to how supply might be affected. They say there's a very detailed article about the entire situation, and I found it. And the problem is it's written in fucking Dutch. So. [00:47:29] Speaker A: Google translate that, bitch. [00:47:31] Speaker B: I got nothing. Well, I didn't even think about doing that because when I found this story, I was already drunk last night. [00:47:39] Speaker A: If you had a cool phone like I did, it'll automatically translate something for you while you're reading. [00:47:44] Speaker B: Not have that kind, apparently. I don't. I just looked at that like, that's a fucking booga language. That I don't know. [00:47:50] Speaker A: That's a booga, Jeremy. Or Idaho showing. [00:47:57] Speaker B: Actually, it's one of those where I was like, I could probably read that if given enough time and probably a significantly less. [00:48:04] Speaker A: If I was six beers less, I could definitely read that. [00:48:06] Speaker B: I could probably try to suss that out. But the point is that. Will your supply of duval be interrupted? Maybe. I don't know. But, yeah, that's where that story ends, too. This is a good episode for me where I just kind of trail instead. [00:48:29] Speaker A: Of just wait till the shit show. That will be our final episode. [00:48:32] Speaker B: How drunk are we getting? [00:48:34] Speaker A: Well, we'll be drinking Malort that day. [00:48:40] Speaker B: That's a definite thing that's happening now. [00:48:43] Speaker A: I confirmed with Ben he still has for us. [00:48:45] Speaker B: There's no way to negotiate out of this. [00:48:47] Speaker A: Apparently, there's barrel age Malort, too. And you would think it would make it a little better, but I heard it just is a smoky version of the same shitty liquid. [00:48:57] Speaker B: You know what also has to happen? [00:48:59] Speaker A: What? [00:48:59] Speaker B: I still have that one bottle of that first meat I ever made, the one that destroyed that bottle share. We got to crack it, and we'll. [00:49:13] Speaker A: Have to open some gem state brewing beer, so. [00:49:16] Speaker B: Shit. Yeah. That last episode is probably going to be like 2 hours of just incoherent rambling, but yeah. All right, Tyler. [00:49:30] Speaker A: Well, if you're a college basketball fan. [00:49:33] Speaker B: I'm not. [00:49:35] Speaker A: We know. I'm talking to our listeners who actually pay attention to sports. Okay. Corslit has the thing for you. They said, why the fuck does advent calendars have to only be Christmas? [00:49:46] Speaker B: Because advent is. Advent means that period before Christmas. [00:49:52] Speaker A: So they decided they were going to create a basketball advent calendar for March Madness, one of the greatest times of year in the sports calendar. I mean, there's a reason every dude gets a vasectomy this time of year. Because opening weekend of March madness, there's so many good college basketball games going morning. Tonight you can just do nothing but sit on the couch with a bag of frozen peas on your frozen peas. [00:50:22] Speaker B: And I didn't know that was a thing. March Madison sitting the time to snip the boys. [00:50:27] Speaker A: Oh yeah. I didn't know that that then number two is the Masters golf weekend. [00:50:33] Speaker B: I kind of did it random. There's no television time for me so it kind of happened randomly. [00:50:42] Speaker A: You missed out. [00:50:43] Speaker B: Okay, well now I know. Why didn't you tell me? [00:50:46] Speaker A: You never asked. [00:50:47] Speaker B: I feel like I should go back and do it again. Yeah, like reconnect this shit. Are you trying to have a kid? No, I want to reconnect it and then disconnect it so I can ICE my balls while watching basketball. Something I don't give a rat's ass about. [00:51:00] Speaker A: So they're launching a 21 day advent inspired calendar for college basketball fans to enjoy. So the quote says, between busted brackets, fairy tale stories and game upsets, March is definitely not chill for college basketball fans. So cores light doesn't want a busted bracket to break you. So we're chilling through the countdown to chill through our countdown to chill calendar, inspiring fans to choose chill throughout the tournament. They also noted that a chance of a perfect bracket of the 64 team tournament is a one in a 120.2 billion chance. Meaning there's going to be a lot of upsets. You're going to be upset, you're going to have a ruined bracket and you need something to drink to calm that. So they decided not only to do that, but doing a couple other. [00:52:09] Speaker B: Couple. [00:52:09] Speaker A: Other options for the March madness tournament. So starting March 11 at noon Eastern. So we're a couple of days past it. I'm sure it's already sold out. $21 each in otter of the 21 day tournament. You can go to shopcorslite.com, shop Courselite.com, and purchase one of these calendars. They're also hosting chill giveaways to keep college basketball fans cheering, including ESPN. Plus subscriptions, cores, light merch, and custom limited edition light sneakers. Keep an eye on their social media channels to see what all fun stuff they are releasing. [00:52:53] Speaker B: I was just trying to see if I could check on that for you, but then I ran into the. There we go. Okay, see here? [00:53:04] Speaker A: If it's still available, click that top banner. That's the fucking advent calendar. [00:53:10] Speaker B: It appears to be still available. [00:53:14] Speaker A: Click on it. Can we order it? [00:53:19] Speaker B: No. [00:53:19] Speaker A: Sold out. [00:53:20] Speaker B: Never mind. Bastards. So, yeah, that information is useless to you except for the fact that you know that it exists. Yeah, you could have had that if. [00:53:33] Speaker A: You were more on the ball, if. [00:53:36] Speaker B: You weren't relying for us to find this for you. Yeah. So I guess that's a lesson in trusting us. [00:53:43] Speaker A: Yeah. So if someone did get this, reach out to your rep who sells you beer from that distributor. See if they can get you one. Jeremy. [00:53:54] Speaker B: That distributor is basically a three Stooges skit in perpetuity. I'm not completely sure they could get me just a case of cores light if I asked them. [00:54:06] Speaker A: Jeremy, what do we got next? [00:54:09] Speaker B: Beer will save us all news. Now, I got this from Newsweek, which surprised me because. Listen, I started following Newsweek because they were doing a lot of dubious stories about the Bud light Dylan Mulvaney incident. The event. I'm sorry? I named the thing. The event. If you work for Stein Brewing or any other Budweiser distributor, I apologize for the PTSD that I suddenly inflicted upon you, which. [00:54:37] Speaker A: Hold on. Before we get into this, should we talk about what we just cracked? [00:54:41] Speaker B: So we're now drinking the Freem. [00:54:44] Speaker A: Check. [00:54:45] Speaker B: Dark lager. [00:54:48] Speaker A: Freem has been on a heater with some killer lagers lately. [00:54:51] Speaker B: I mean, do they do bad work? I have not had a. I've had. [00:54:55] Speaker A: A couple of their beers where I've been. Eh, not my favorite. Like when, before they were in town and the bottle shop we worked at got some in through a loophole and they got really mad about it. [00:55:08] Speaker B: All right, that was a whole. [00:55:08] Speaker A: Yeah, that barrel age belgian stout wasn't the biggest fan of. [00:55:14] Speaker B: Yeah, who knows how old it was? Too true. So czech dark lager is of interest to me because when I try to make one, well, theirs is better than mine. Let's start with that. You don't say, hey, I make some damn good beer. Fuck you, clown. But how to approach it is kind of odd because you could either approach it as a really hoppy lager, but just dark in color, or you almost approach it as like a lager porter. And this almost tastes to me like the latter option. It's got a little bit of roastiness. It's got a touch of caramel. I do get those spicy check hops in the back. But a loggered Porter is not a bad description for this beer. [00:56:09] Speaker A: No. 5.3%. So you're not looking at that Baltic Porter style, though, where it's that higher alcohol, typically, no. Very good. It's something you can drink by the leader. [00:56:26] Speaker B: Indeed. And any czech or german beer, that is a requirement. [00:56:32] Speaker A: I mean, if you can't do that, it's not true to style. [00:56:35] Speaker B: Yeah, it is not correct. I think when you doing the style guidelines almost said, if you don't think you could drink this by the leader, then it's wrong. I could drink five boots of this. [00:56:47] Speaker A: And then stumble my ass home. [00:56:50] Speaker B: Or in my case, make notes for an episode of it's all beer. Yeah, it was a fun night last night. Anyway, so the incident. Newsweek never went full Fox News rabid insanity, but they were just enough to be like, are you trying to be the thinking man's Fox news? Because I don't think you understand your market, because one is kind of a violation of the other. But anyway, the problem with recycling electronic waste is that there's just a bunch of shit in there. There are wires that might be made of copper connecting to some doodads that are aluminum. They're connected to something that might be adamantium, for all I fucking know. There's a lot of different shit in there. It needs to be separated before it can be made useful. [00:57:40] Speaker A: Or vibranium. Is that what, the one from the Marvel movies? [00:57:44] Speaker B: I don't know. I don't watch Marvel movies either. Listen, it's hard to stress how cut off from my own culture that I am, I read a lot of books, which most people's eyes glaze over at that point in time. [00:57:59] Speaker A: I like reading books. [00:58:01] Speaker B: You're the exception. Most people are like, did you see such and such? And I go, I didn't watch TV for a lot of people. They go, I might as well say, I'm not into food. I just don't like it. I never found the need for it. [00:58:14] Speaker A: I found enemas to be much better nutritionally. [00:58:17] Speaker B: And they go, well, did you see such and such? Like, no. I don't think you understand how much I don't care anyway, it turns out that brewer's yeast is pretty good at this shit. [00:58:32] Speaker A: Chewing up shit? No way. [00:58:35] Speaker B: Separating out metal. So the article says that brewer's yeast is a byproduct of beer making. [00:58:40] Speaker A: But I mean, kind of. [00:58:41] Speaker B: It's both a byproduct and an ingredient responsible for the product. You brew a word, which is what we call beer. That's unfermented sugar water. Yeah, you add yeast, and it makes beer markable shit. [00:58:55] Speaker A: And then you get rid of the yeast, and you do end up with. [00:58:58] Speaker B: More yeast than you started with. So at some point in time is a byproduct. But anyway, now the exact mechanism for how this works is a little vague. I even went into the journal article that it linked, and it was about as incomprehensible as the Dutch. But as near as I can tell, you add breweries, and I'm thinking some heavy sludge here. You add that to a circuit board, I'm guessing, and it starts pulling a decent amount of the copper, the nickel, the zinc, and the lead. [00:59:30] Speaker A: I'm co fermenting a beer with a fucking circuit board. [00:59:34] Speaker B: It pulls those metals out somehow. The journal says, adds. I'm going to say you add brewery yeast, because I get the sense there's more to it than just, like, pouring sludge over a circuit board. But yeast, dump on a fucking. Again, I can't stress, I'm not qualified to comment on such things. And yet you're listening to me. I think this is. Again, this is. Neither of us are all eight of you. You are wasting your lives. [01:00:04] Speaker A: But we appreciate it. [01:00:05] Speaker B: Thank you very much. But anyway. But I'm also not blaming the entire thing on jewish space lasers. So there's a middle ground. [01:00:16] Speaker A: I'm missing something there, but I'm not. [01:00:19] Speaker B: Just making it up. Jewish space lasers was, like, the nearest thing I could think of for just. [01:00:25] Speaker A: Well, I figured it was something like infowars or something. He's like, here's what's going on. There's these jewish race lasers, and that's. [01:00:34] Speaker B: How the yeast is doing it. The yeast is in cahoots with them. It's all part of the plan, man. [01:00:40] Speaker A: They own the yeast. Well, anyone can own the yeast. You just have to buy the pitch. [01:00:46] Speaker B: I was listening to a comedy show earlier today, and he pissed off because the quality of conspiracy theories has fallen so much lately. It has. He constructed a conspiracy theory randomizer, and it basically had, what is it happening to? What is happening and who is responsible? So he spun it a couple of times, and the joke was, it kind of came along the line. I think one of them is like completely random. So he goes, let's see, chemtrails are, or JFK is being sprayed into the atmosphere by the Jews. The running joke was that the third. [01:01:37] Speaker A: One is always Jews. Honestly, like, you throw that on four chan and you could probably gain traction in about three to five days, maybe an hour if you pay some clickbait bots to boost it for you. [01:01:55] Speaker B: You don't have to pay bots. That's the whole point of them. [01:01:57] Speaker A: No, but you pay the dude over in India who runs all the bots. [01:02:01] Speaker B: Who'S all in turn run by the. [01:02:03] Speaker A: Jews, who in turn shut down Duvall. [01:02:07] Speaker B: Boom, it's all connected. We've done this. [01:02:10] Speaker A: The Jews sprain. JFK took down Duvall. Wow, that is fucked up. [01:02:17] Speaker B: Point is, great day for humanity. We live now in a world where you can take your old iPhone or laptop or whatever to your local brewery and they'll shove it into their fermenters and make it an electrical fire IPA and send the metal to your local recycling plant. That's totally what's going to happen. That's the future. We're on the precipice. [01:02:37] Speaker A: All I can think of is that fucking brewery we talked about that was doing like the AI inspired beers and whole computer theme thing is going to start doing that. [01:02:47] Speaker B: Tyler, anything else for us today? [01:02:50] Speaker A: If you live here in the treasure Valley, the brewery's opening a tap room here in Meridian. [01:02:55] Speaker B: Yeah. So remember way back when when I told you that I had been talking to a brewery moving in and I said, I have to be a little bit quiet about it yet. [01:03:07] Speaker A: And then I said, oh, tell me after the podcast. And then we forgot about it. [01:03:11] Speaker B: Yeah, well, you forgot about it. I'm like, I wonder if he's going to ask. You never did. Yeah, now you know. [01:03:15] Speaker A: Well, I had heard the rumor a couple of weeks ago at an event and I was mean, it doesn't quite add up and it still doesn't really add up, like why you're opening in Meridian and especially that spot. But that's just me. [01:03:34] Speaker B: Well, location wise it's not terrible because it's not good, but there's nothing around it as far as a brewery goes or a beer place goes. [01:03:51] Speaker A: Yeah, but it's a bitch to get in and out of. There's going to be very limited neighborhood traffic. I was doing an event at Topgolf the other night and the space isn't. [01:04:06] Speaker B: Big, but also Topgolf gets a lot of people down there. [01:04:11] Speaker A: Yeah, but you're not going to poach the. [01:04:15] Speaker B: You tell me they won't stop by for another beer after. My clientele is primarily crotchety retired men, and they live at Topgolf and they come to my place for a beer afterwards. [01:04:32] Speaker A: I think the brewery, they have a lot of work to educate customers on what they have available. [01:04:39] Speaker B: Also, it's not quite the name they were back in the. [01:04:42] Speaker A: And a lot of their stuff that the beer nerds are going to clamor. [01:04:47] Speaker B: For is illegal in Idaho. [01:04:48] Speaker A: It's illegal in the to because it's over the. [01:04:55] Speaker B: Kind of. [01:04:56] Speaker A: And it's not like they're doing production here, so they're going to have to buy it from the distributor. [01:05:01] Speaker B: And the brewery is distributed here, but their distributor, the same one that does cores light that I said probably couldn't get. They'd have a decent trouble getting me a case of cores light if I ordered it. They brought in some and I've not seen them since. [01:05:19] Speaker A: Well, they didn't bring in some. They, in a fuck up, put it on the list. And so by Idaho law, it was supposed to pass through from their Vancouver, Washington warehouse to a beer festival. [01:05:34] Speaker B: That was ecliptic, I thought. Did they did it again? [01:05:39] Speaker A: So when everyone got that random drop of the brewery. Yeah. It was supposed to go over to Naba. [01:05:47] Speaker B: Oh, my God. [01:05:48] Speaker A: And they put it on the price list and people saw it and ordered it. And they're like, fuck. By Idaho law, they can get fined and in trouble for not selling something that's on their price list, even though they don't distribute in this part of the state. [01:06:04] Speaker B: And so they did that exact same thing with ecliptic a few years earlier. [01:06:10] Speaker A: Yeah, but ecliptic is not with them. [01:06:12] Speaker B: No, they are in some parts of the state. Or in Vancouver. [01:06:17] Speaker A: In Vancouver. But in Idaho, they're with a different distributor. [01:06:21] Speaker B: Well, this is before ecliptic came into town. This was back in 2019, 2020 summer. All I know was, what you're describing happened before. And the funny thing was, that was a colossal fuck up at the time. And I can't believe. And that's why I say they probably couldn't get me a case of Corzilla. [01:06:42] Speaker A: Yeah. So I was like, are they going to stick with that distributor or are they going with a different distributor in this part? We'll see. But, yeah. So if you're a beer fan, you got the brewery coming to town sometime. [01:06:59] Speaker B: Summer of this year, and after trashing a distributor, I don't know if anybody from that distributor listens to us, but they know what they're about. They wouldn't argue. [01:07:11] Speaker A: I was going to say any of their employees would be like, yeah, you're right. [01:07:14] Speaker B: And their owner doesn't listen because he's too busy shoving money into his ear, going, I can't hear you. La, la, la. This has been. It's all beer. We've got, what, two more episode? We got one more episode because we were taking next week off. [01:07:31] Speaker A: Correct, correct. [01:07:32] Speaker B: Because you got shit to do. We got one more regular episode, and then what might well be the final. [01:07:39] Speaker A: Episode for all of us, because we may die. [01:07:43] Speaker B: If you want to tune in to an extreme version of our tasting. Yeah, I'll tell you about that later. If you want to turn to an extreme version of our tasting episodes or, like, our holiday episode, yeah, that might be it. I don't know. When's the last time we got, like, truly shit faced on this podcast when. [01:08:10] Speaker A: Counting line closed down. [01:08:11] Speaker B: Oh, that's because. Because we were. We were already drinking. [01:08:14] Speaker A: We went to the closing, and we came here. [01:08:16] Speaker B: We were already fucked up. [01:08:18] Speaker A: And then I went home. My wife drove me back down to county line. Yes. And I closed the place down. [01:08:25] Speaker B: Good times. Good times. Anyway, yeah. So look forward to that. And as of right now, I'm still thinking, the podcast goes dark. Nobody's popped up saying, oh, my God. Yeah, I'd love to do that. And I'm sort of on the. It's run its course, moving on to the next project, but convince me of otherwise. I suppose if you're listening, like, no, I really want this continued. Or maybe I'll leave the. Or at least leave the feed out there. And who knows? Maybe we come back at some point in time, or I come back and revisit it. But that's the kind of plan now. But before then, you get to listen to two middle aged men. Get out. [01:09:13] Speaker A: I'm not middle aged yet. [01:09:15] Speaker B: How old are you? [01:09:16] Speaker A: 31. [01:09:16] Speaker B: You're close enough. [01:09:18] Speaker A: Not middle aged yet. [01:09:21] Speaker B: You got four more years before you're. [01:09:22] Speaker A: Officially a middle aged. [01:09:25] Speaker B: All right, so one middle aged man and one almost middle aged, and one guy desperately clinging to the last threads of youth. It. You have a child now. You've got more gray in your hair than I. [01:09:40] Speaker A: Yes, I do. [01:09:41] Speaker B: That has to be quite enough from us. I'm Jeremy Jones. [01:09:43] Speaker A: I'm Tyler Zimmerman. I'm. Have a beard. Have fun.