You Did Well, Pig and Tyler's Fond Farewell

[00:00:13] Speaker A: Welcome to it's all beer. This would be the part of the podcast where I say something clever. But you know what? This is Tyler's last podcast. Tyler, you do the open this time. [00:00:23] Speaker B: It's been a good run. You did well, pig. You did well. [00:00:27] Speaker A: That's. That's it? That's all you got? [00:00:29] Speaker B: That's all I got. It's early morning. I think it's national beer day. [00:00:34] Speaker A: Is it really? [00:00:35] Speaker B: I think I saw someone on Facebook post something like that. [00:00:38] Speaker A: So. National. Hold on. Well, while we're sorting this out, you're. You are. So we've. So here's what's gonna happen for this, uh, for this podcast. Um, if you're listening, what you're going to experience for the next, I don't know, hour or more is, uh, is two people sitting in a room getting progressively drunker on and just rambling, which you're going, yeah, that's kind of what's. That's what this podcast has been about. I'm like, no, no, no. This is where we were. We were taking this up to eleven. [00:01:04] Speaker B: Yeah, this. There was no planning. No. [00:01:08] Speaker A: Well, I mean. Well, there was some planning and Tyler cocked that up spectacularly because what were you supposed to bring? [00:01:17] Speaker B: I was supposed to coordinate with Ben Hart and get them alort here that he got for us. And then I completely forgot. And listen, it's been a whirlwind for me. For those of you that don't know, and if you're in the beer industry here in the valley, most of you have figured it out. Not only am I quitting the podcast, I am quitting working in the beer industry completely. [00:01:42] Speaker A: You're just like, fuck. Literally all of this need a nice. [00:01:47] Speaker B: Little recharge on beer and beer just for beer's sake. So my last day working for a brewery will be April 19. If you live here in the treasure valley, we're doing a little Tyler retirement party down at the handlebar in downtown Boise. Come by, say hi, drink a beer with me. Have a good time. But, yeah. So everywhere I've been going, like, breaking the news, as people are starting to come out, they're like, well, let me buy a beer, Tyler. So my work and I did a month notice just so I can make sure I got all the stuff transitioned. So my work days have just been getting a little blurry, kind of cocked up. Yeah. So forgive me if I forgot. [00:02:33] Speaker A: It sounds like. So this weekend, my mother took the little one out to Oregon to go visit family and what have you. So the last three days, even though these are the days where I. I work pretty much 12 hours, the last three days have been a whirlwind. I was down at. I was down at the good apple tap house for the brewery's bottle share. [00:02:59] Speaker B: Oh, I was there Friday. [00:03:01] Speaker A: You must have left before I got there. [00:03:03] Speaker B: Yeah, I left by, like, six, and I didn't. [00:03:06] Speaker A: Normally, I would only be able to pop in for about an hour, but I, like, no kid. I have nowhere to be. So I closed down that joint. [00:03:15] Speaker B: Renee was trying to get me to close down that joint, and I was like, dude, I gotta get home. [00:03:19] Speaker A: Like, I. I had a walk away from that motherfucker. Oh. [00:03:24] Speaker B: He's like, dude, just get wrecked with me. And, like, if you need, I'll pay for your uber home. Like, and I'm like, no. [00:03:31] Speaker A: Luckily, it's a mile away. But, um, so. So yesterday I was hungover, and then we were. We were belatedly celebrating a friend's birthday. Hi, Tyler. Happy birthday on the a different Tyler. I know many Tyler's. [00:03:47] Speaker B: I know many nates. [00:03:49] Speaker A: Right? I do. I know a lot of nates as. [00:03:51] Speaker B: Well, because my sister in law texted me and was like, hey, what's Nate do for work? And I was like, you gotta be more specific, because I know, like, six of them. [00:03:59] Speaker A: I mean, we know Nate's and Tyler's. Why? Because we're white guys in our early forties, late thirties. [00:04:06] Speaker B: I'm early thirties. [00:04:08] Speaker A: You say. Maybe you are physically. Maybe you are, like, you know, numerically. But physically, look at you. You're like, you got the physique and the demeanor of a guy well in his fifties. [00:04:20] Speaker B: The curmudgeonous. [00:04:21] Speaker A: The point. My point is, is that the last three days, and this is. And what we're doing right now is not going to help. We're both probably got to be on the wagon for a little bit. [00:04:33] Speaker B: Dude, we have a babysitter for my retirement party. Christina's getting a ride down, and then we're ubering home. We have a babysitter for the whole night, kiddos. Going to grandma and grandpa's house. Like, the 19th is gonna be wrong. [00:04:50] Speaker A: No, the 19th is gonna be awesome. The 20th is going to be hell on ice. [00:04:57] Speaker B: True. [00:04:57] Speaker A: You're. Yeah, you are. I don't know why I thought of this, but. But so is your. Because of your little one. Have you gotten into Bluey yet? [00:05:07] Speaker B: Oh, I love Bluey. [00:05:08] Speaker A: Okay. I realized how much I loved that show. Have you seen the hunger? Oh, yeah. [00:05:14] Speaker B: The hungover episode. [00:05:15] Speaker A: I'm like, oh, my God, they're hungover as fuck. They don't say it if you're like, what the hell are they talking about? [00:05:21] Speaker B: Okay, he's bandit, the dad. They're like, we're gonna play whale watching. And they hop on the dad, and he's like, they're like, you're the boat. And he's like, the boat's only encountering calm water today. And the mom's like, they're like, there's the whale. And she's like, the whale needs some corn chips. [00:05:40] Speaker A: She can eat almost. She can eat twice her body weight. The thing, it is a kid's show. The funny thing, it is a kid's show. [00:05:49] Speaker B: It's targeted towards the parents so much. [00:05:51] Speaker A: But, I mean, but they managed to thread the needle so masterfully that kids like it. Adults like it. I mean, they never say that the parents are hungover, but every adult but every adult knows what the fuck is happening. They. They say something like, no, we're just not feeling good. [00:06:09] Speaker B: We're tired. We were at party last night like your aunt and uncles, and they're like, oh, yeah. Woke up like their cousin when so and so jumped in the pool. And he's like, oh, yeah, good times. [00:06:21] Speaker A: Jilly was dancing on the table. Eventually you go, oh, I know. I know that. And of course, if you are an imbiber at all, then surely you have been in the unenviable position where you are hung the fuck over and you've got a little bundle of kinetic energy that is like, ple, you know, come play with me, do things. And you're like, I can't. [00:06:42] Speaker B: The one thing I will say about my little crouch goblin is normally, if I'm hungover, I'll throw something on the tv and I'll be like, okay. I'll be like, dad's gonna be here. He's not feeling too well. She's like, okay. And she'll like, come by. She'll play by herself, and then she'll come by, like, bring me something, or, like, come by and, like, turn her head to, like, look at me in the eye, be like, okay. And I'm like, I'm fine, okay, and then run off, do her own thing. And then I'm like, yeah, one day that's not gonna work, and it's gonna hurt. [00:07:21] Speaker A: We were in the. We're in the he. When I. When I'm truly hung the fuck over, he's still like, daddy, come outside, daddy, play like, daddy needs to die, actually, so. [00:07:34] Speaker B: Yep. But. [00:07:35] Speaker A: But this is smoothing it over. Let's yell. So, what are we drinking today? [00:07:38] Speaker B: We're starting off with one of our friends from gem State brewing, their early riser oatmeal stout. If you have listened to this podcast through the whole bit. We had Chris on a couple times. I want to say just the ones. Just once. [00:07:54] Speaker A: No, we had him on twice. We did have him on twice. Yeah. [00:07:56] Speaker B: And kind of documented some of his progress of trying to open a brewery, especially during the pandemic. He is now officially open after four years or whatever, so figured it was only fitting the final episode, we had to have one of his officially produced beers. [00:08:15] Speaker A: I've been. I've only been there a couple of times, but I gotta say, I've been really impressed with what he's come out with. It's been just everything he's made so far is just solid. It's not, you know, there's nothing, I guess, earth shattering or sexy. You know, there's no, like, heavily. You know, about the only thing he does is he's got a. He's got a line of flavored sour. So he's got a base sour that he just flavors with different things. But this is nice. It's exactly what an oatmeal stout should be. Rich. [00:08:45] Speaker B: Did you see his newest beard that he released? I have not called hidden swings. It's a pineapple pale ale. [00:08:52] Speaker A: Oh, for fuck's sake. [00:08:53] Speaker B: And when he texted me he was gonna do it. Cause when we used to work together, he told me he wanted to do it, and I was like, let's fucking do it. He finally did it. I was so happy. I need to get down there and try that. But for those of you being like, what the fuck's going on? So just outside of Boise, there's a little bedroom community of. [00:09:11] Speaker A: It's a planned community. It's just. What it is, is they went out into the hills and they said, here, we're gonna. We're going to. We're going to build a tiny little city. You know, it's really not a city. [00:09:25] Speaker B: But just a neighborhood. And we call it our own city called Hidden Springs. [00:09:29] Speaker A: Right. [00:09:30] Speaker B: But the joke and the rumor is that it's full of just swingers. [00:09:34] Speaker A: I mean, that's. That's. It's amazing how that. How that rumor has prevailed. Trust me. I worked out there for a while. Those people. Yeah, I was doing some work. There was a. There was. There was a. There was a guy who was doing laser engraving. And so, I mean, I've been out. I've been out in the area. Let me assure you that those people are so uptight that they would have to remove the stick from their ass. [00:10:01] Speaker B: To get anything else up there. [00:10:03] Speaker A: Yeah. To do anything fun. So trust me, this, this is, this is conservative Idaho. There ain't nothing happen. I'd be, I'd be surprised if there's good old fashioned men on top getting over with quick set sex happening out there with any regularity. [00:10:15] Speaker B: But the swing, your thing, is a pineapple upside down. [00:10:20] Speaker A: Oh, yeah. And the, and the rumor is that you can tell now, now what I. That is that you can, if you drive down there, what you're going to. You can, you'll notice that you'll note the swinger houses because they leave a pineapple on their front lawn or some shit. Right. Or. And you can also, apparently they're grocery shopping. Grocery shopping. If you have upside down pineapple in your cart, that's how you signal to other people in a grocery store that you're wanting to get down. I've always wanted to, in the middle of the night, just leave pineapples on people's lawns. And I've also wanted to just like, go to a. Go to a grocery store, put a randomly put pineapple. Put a pineapple. Just wander around the store until I get. For like an hour or so until eventually I find I go to a. Go to a customer service. This fucking thing's not working. Slam it on there and walk out in a huff. But. [00:11:10] Speaker B: So his little menu board reader has two upside down pineapples for the eyes in hidden swings. But I was like, nice job, Chris. Good little inside baseball joke. [00:11:25] Speaker A: I've also heard that that's what happens in Avamore. And the same story. Same story. [00:11:29] Speaker B: What I've heard is all the swingers have now moved from hit hidden springs over to Avmore because too many, just normal people were moving up to Avamore or hidden springs. [00:11:44] Speaker A: There's no sex cult any. Well, there's no sex cult anywhere near. Not a fun one. I'm there. I'm sure there. [00:11:52] Speaker B: I have no idea. And I'm fine never knowing. [00:11:55] Speaker A: I'm sure there's some bizarre I'm sure there's some bizarre cult somewhere in the mountains of Idaho that involves sex, but probably is a horrific kind. And, you know, less. Less fun swingers, more something like, you know, Waco orgy. [00:12:12] Speaker B: But for those of you curious, here's what his full description is. New beer alert. Hidden swings. Pineapple pale ale. Refreshing, vibrant. We stepped. We steeped our paradise pail on fresh pineapple. No need to leave your keys in a bowl to enjoy. [00:12:33] Speaker A: So, anyway, so we've covered. So we've covered Bluey and second and swinging. Swinging. Let's. Let's talk about some beer. So let me ask you this. What. What do you think the. What do you think the. The most impactful story we've covered has been in the past, past five years, by the way? This is like, this is our five year anniversary where we're going out of business party. [00:13:03] Speaker B: Yeah. [00:13:03] Speaker A: So. So almost exactly. I went back and looked on April 11, okay. Was when I started releasing the trailers. So we're so near enough for making it a full. Making it a full one. Full one. Final full lap. [00:13:19] Speaker B: Yeah. [00:13:20] Speaker A: Although more on what happened, what might happen after this later. Um, uh, most impactful story. What do you think? [00:13:28] Speaker B: Most impactful story. [00:13:34] Speaker A: Long pause as he considers this. [00:13:38] Speaker B: Um, uh, honestly, I think would be. And I can't remember the lady's name who posted it, but it was basically, like, the beers. Me too. Movement that. [00:13:48] Speaker A: Yeah. [00:13:49] Speaker B: Really just kind of. Oh, I remember. [00:13:51] Speaker A: Okay. Yeah. [00:13:51] Speaker B: Sparked that whole floodgates opening. That right after that's kind of window, all the James Watt shit started coming out. All the. [00:14:00] Speaker A: Well, that's where we ran into. I mean, that's where the, you done, fucked up series sort of came from. [00:14:04] Speaker B: Was. [00:14:04] Speaker A: And I forget what her name was, but, yeah, she. She came out and. [00:14:10] Speaker B: And it really, at least for someone who works in the industry, kind of brought to light some things that you. You were like, oh, this may happen, but I haven't seen it. And then starting to hear so many people being like, yep, no, I see it. Yep. No, I see it being like, oh, shit. Yeah, this is a problem. [00:14:30] Speaker A: Mm hmm. Um, and, uh. And. And, yeah, you see, I. That's. I mean, uh, related, though not the same. That's where founders got in trouble with their. With. [00:14:45] Speaker B: With white printer. [00:14:46] Speaker A: Yeah, with the. With, yeah, with the. With the. [00:14:49] Speaker B: With the epic defense of, we don't. [00:14:52] Speaker A: See color, which was. Oh, that's still one of my. That's still one of the, like, reading. [00:14:57] Speaker B: When we read that deposition, it was painful. [00:15:02] Speaker A: I. I mean, it's like, as a legal strategy. Nice try. Uh, that's probably not the. That probably did not go the way, uh, um, I mean, it. [00:15:12] Speaker B: Legally, it worked. Court of public opinion, they got crucified. [00:15:19] Speaker A: Although, I mean, do you think. Do you think now five years on. Well, four years or however long it's been since then. I mean, we're. Every once in a while, one comes out, but the. But the. I guess the. To quote the big Lebowski, it's been a long time since the fucking plane crashed into the fucking mountain. When we talk about, like, founders Boulevard, brew dog, do you think at this point in time it affects their bottom line? Do you think it really had any. [00:15:52] Speaker B: No. Maybe looking at it on that year's month by month basis, they're like, oh, yeah. But by the next year, they were back to where. [00:16:07] Speaker A: Well, and. And founders got bought by. This is the company owns Guinness. Right. [00:16:16] Speaker B: Diageo. [00:16:17] Speaker A: Diageo. Did they know it was. No, it wasn't. It was Mahal. Yeah, Mahal was us. Yeah. It was a spanish one. You know, if I had. If I had to, like, like, boil down what we've done over the past five years, it would. I think we could. We could also edit down and rename this podcast the rise and fall of a B and Beth. [00:16:40] Speaker B: Yeah. [00:16:40] Speaker A: Because we. [00:16:41] Speaker B: And hard seltzer. [00:16:42] Speaker A: We. We sort of track that. We. I mean, this podcast, again, famously began I. When during. After Ab Inbev's last, like, bitchy Super bowl commercial. Right. Because they had done. Prior. Prior to this podcast of record we have. They, of course, did brood the hard way, which sent a. Which sent a craft beer nerds into a. Into all of a tizzy and myself included. I remember being like, hyper sort of kind of offended, but mostly bitchy about it. They did something the following year, too. Well, they bought. I was the year they bought Elysian. And they. And then they did something, I think the next year was brewed the hard way. Right? [00:17:24] Speaker B: No, so they bought a lesion in like, November and that February. They did. [00:17:32] Speaker A: Yeah, the next year, that one was. That one was interesting because, like, this ain't no pumpkin peach ale. [00:17:41] Speaker B: And they're like, you have a pumpkin peach. [00:17:43] Speaker A: And they were saying, well, we were just. We were just speculating on whether we were just thinking about something so ridiculous that no one would do and said, you just bought a brewery. That makes that you idiot. Yeah, but I mean, I also think they were just. They were. They were. They were trolling the craft beer community to get their reaction. And you know what they did? They got a reaction. [00:18:02] Speaker B: They fucking nailed it. [00:18:04] Speaker A: And they did. [00:18:05] Speaker B: Again, the next year was the Bud light night. Like, the introduction of Dilly. Dilly. [00:18:10] Speaker A: Okay. But they also. They did. They did a commercial that aimed at craft beer, too. I think there was a. Because they did it two years in a row. [00:18:17] Speaker B: Did they? [00:18:18] Speaker A: I think. I want to say it. I want to say that. So you had that one and then. [00:18:22] Speaker B: Oh, no, they were like, they did one that was just like. It wasn't brewed the hard way. They're like, this just meant to be enjoyed instead of analyzed. [00:18:32] Speaker A: Yeah. Or something. [00:18:33] Speaker B: So it was kind of like a. We're gonna focus on our people, but we're gonna take a slight little jab. [00:18:40] Speaker A: But what got this. But what. Where we. Where we jumped into the fray was. Was the. Was their swipe at Miller Coors. The. The. The infamous corn syrup. Yeah, the infamous corn syrup ad. And again, involving the bud light night. And then, you know, and that's in. And since. But since then, that was their. I think that was like their. Their high point as far as. I mean, at that point in time, the. The competition between a b and craft beer had sort of waned, as evidenced by the fact they were going after, like, miller Coors and not craft beer. Again. And quick pause because we are opening. What are you opening? [00:19:31] Speaker B: So this is the last bottle I have of our friend Pete's bourbon barrel aged mead. He did right when he first started getting into beer, wanted to make mead. After he tried your mead, that derailed us all. [00:19:49] Speaker A: Which is. Which is, I guess, next on the docket. [00:19:52] Speaker B: Yeah. [00:19:52] Speaker A: Or do we want to open up the loggers before that? [00:19:55] Speaker B: Because we'll do this next on the docket. [00:19:57] Speaker A: We'll finish with the loggers because, well, if we drink. If we drink mine, shit's going down, right? We might. We may just. This podcast might end with us in a bathtub full of ice with a kidney missing in Cambodia. [00:20:11] Speaker B: Good. So I can't even remember the specs on it. I forgot I had this bottle until I found it the other day. [00:20:21] Speaker A: Still fucking smells like testers like it always. The aroma on it. The aroma on it was always a little questionable. I'm. I think there's some high alcohols in it. [00:20:33] Speaker B: Oh, yeah. [00:20:36] Speaker A: It always tasted better than it. Than it smelled, but it's like, oh, yes, that smells like full on nail polish nails. But again, oh, my God, that smoothed out so much. [00:20:49] Speaker B: Oh, yeah, this beer's gotta be. Or this mead's gotta be almost eight. [00:20:55] Speaker A: Years old, something like that. I don't know. I have. I have a bottle of it that's labeled with the year. But. But anyway, so honestly, it was stored. [00:21:05] Speaker B: Standing up, so I'm really surprised the. [00:21:08] Speaker A: Cork didn't dry out. But anyway, so, yeah, so what? So it prompted this podcast was our cognitive dissonance from ab Inbev going, you know, why are you going? Yeah, they brew with corn syrup, and I still one of one of the first displays of Tyler esque rage was when you came in, they brew with rice. Yeah. [00:21:35] Speaker B: Pick your poison. [00:21:36] Speaker A: So. Which then, you know, and, but, and. [00:21:42] Speaker B: Then we talked about the brewery that went out of business in like a month. [00:21:46] Speaker A: Yes. But I mean, tracking ABF, you know, and then I. I very much was still like a b in Bev's the evil empire. I was still sure that they were trying to. At that point in time, I thought they had, like, they had reached their own personal Gettysburg as far as trying. [00:22:02] Speaker B: To, to destroy craft beer. Yeah. [00:22:05] Speaker A: But they were still, they were still like the evil empire. And over the course of this podcast, you'll probably notice that my stance towards them have, has gone. From now, they're the opposition. We must. We must stand against them to maybe just. Yeah, maybe keep an eye on them, too. Okay. Well, now they're just adorable and, oh, my God, I think I feel sorry for them. Yeah. Because, you know, the past after that, there was the. I remember there was the, the slight tizzy about. About ten barrel and beaver tail out of Corvallis. Yes. And that was the day I found out what a boat race was. I remember that I'm like, I'm like making jokes about. About how they. You're like, wait. Like, I thought it was a literal boat race. So I was like, what do you think they got? I was getting all my high horse. I remember fucking. What do you think you have the money to have a boat? They're really working people. And Tyler looking at me going, do you not understand what a boat race is? I guess I don't. And remind me what a boat race is. [00:23:13] Speaker B: It's where. So you take your set teams, you then take a, typically, it's a case of beer or whatever you predetermine is the amount of alcohol that you have to finish. Both teams start at the same time. First person to complete all their alcohol wins the boat race. [00:23:38] Speaker A: And then, you know, that was like the last one where. Where I was, I was still getting spiky about Ab Inbev. And then I'd sort of. And then where there was the infamous, their infamous buyout of the craft beer alliance, which on that one, you were still like, that is. That is like Mister Burns esque evil. [00:24:02] Speaker B: They were eight moves ahead. And they were. Because we even did the math on the podcast to figure out, like, okay, if the fine they paid, like, how much did it drive down the stock price? So now they bought it at this share price. Was it worth? And it was by far away. It only at the fine, only added like a dollar per share and drove it down like $50 per share. It was fucking marvelous. [00:24:29] Speaker A: So that was. And that was their high point that actually there would be. Would have been their high point as far as the acquisitions of craft beer, because that was also the last major one. Or they got one other after that, did they not? [00:24:42] Speaker B: No, I don't think they bought anymore. It basically after that was when really, the brewery on brewery of, like, craft brewery started taking over. Because I think that's what spurned the Deadpool. [00:25:00] Speaker A: Yes, that I won, baby, by. By the one point. [00:25:07] Speaker B: Hey, was it that I had boneyard getting acquired by someone? Yes. Well, and then I had either Melvin or Roadhouse getting acquired, which happened another year or so later, so. [00:25:22] Speaker A: But then after that, I mean, you know, you know, nothing I think that ab inbev did specifically. They were just a. They were just a. The biggest. They were just the biggest beer entity at a time when things were getting progressively worse for beer just in general as a category, especially domestic beer. Right. [00:25:41] Speaker B: Well, and especially with the rise happening around the same time of hard seltzer. I mean, fuck, we joked how many times on this podcast you need to just change it to it's all fucking seltzer. [00:25:51] Speaker A: Right. And then. [00:25:52] Speaker B: And watching that kind of hit a wall, man. [00:25:56] Speaker A: And then, well, and then we got to the famous spat with Constellation, which apparently. You have an update. I did not know this. I thought that. I thought this thing was done and dusted. [00:26:04] Speaker B: No, but this. I just saw this article last week. So on March 26, the debate and court case of whether Seltzer is beer or not beer has been determined by the Supreme Court. So the United States courts of appeals for the Second Circuit upheld a jury's March 2023 ruling that hard Seltzer is, in fact, beer. This decision means constellation, which exclusively owns the licensing's right to distribute corona and Modelo did not violate any licensing agreement with Anheuser Busch and Bev on distributing the corona hard Seltzer and Modelo ranch water and all their hard seltzers, RTDs that were malt based, not spirit based, because if it was spirit based, aB InBev would have the rights to that, because they only can't have the rights to the beer in the United States to avoid any monopoly issues. [00:27:23] Speaker A: If you didn't understand half of that, all you need know is that ABMbev owns model. [00:27:28] Speaker B: Oh, Corona, all that globally. And Coors light and Miller light, they own it all globally. [00:27:36] Speaker A: Oh, again, this is confusing as hell, but I really what you really, North. [00:27:40] Speaker B: America, they've been told if you want to keep them, you can't sell them here. [00:27:47] Speaker A: Right. [00:27:47] Speaker B: If you want them sold here, you can't be the one who owns them here. [00:27:52] Speaker A: Right. [00:27:52] Speaker B: You can't own their rights here. [00:27:53] Speaker A: Yeah. [00:27:54] Speaker B: So they license it out to people. Let them do it so they still make the money on the fucking top side. [00:28:00] Speaker A: I mean, to a simple description of what the fuck's happening. You know, you know that. You know that graphic of the. Or the image of a snake eating its own tail or burros. Yeah. That's what's happening. So. But it did. It did lead to the funniest. Yeah, that was probably the funniest moment where a jury declared that no seltzer is. Is not beer. [00:28:24] Speaker B: No. [00:28:24] Speaker A: They declare, sorry, excuse me. For all intents and purposes, it is beer. That was, um, so and so. That was a big loss for them. Uh, just domestics in general. [00:28:40] Speaker B: And then they put their foot in their mouth and then what we. And then they put their foot in their mouth to their core customers and then panicked and put the other foot right in there with it and just painted themselves into a corner with 2ft in their mouth and bent over like. [00:29:02] Speaker A: What I still is still spoken of in hushed terms by anybody who is a Budweiser distributor as the incident. And if I had to pick a story that. That I completely, you know, you know, to, uh, to. To quote, uh, mallrats, um, or, no, it's dogma from Kevin Smith. Here's the. Here's. Here's the pulse of America right here. And here's your fingers, far away from the pulse, jammed right up your ass. Because I saw this shit come down and I'm like, oh, God. Well, first, and it was super easy. [00:29:40] Speaker B: Also had to say is, we support anyone's right to do what makes them happy. We're not here to get in on that. This person's a fan of us. We set up a logo can, just like we've said, all these other influencers logo cans. Thank you. Have a nice day. And it would have blown over. [00:29:58] Speaker A: I. I don't know. I mean, what we learned was, people are fucking dumb. Well, beside. I don't. I. Did you. Do we learn that? I feel like that was just another. [00:30:08] Speaker B: No, it's just a nice refresher. [00:30:10] Speaker A: The most interesting thing I took away from it was, you know, I mean, you know, the. This moral panic, boycotting shit, it's. It only works in very specific location, very specific instances when it comes to Disney, which, you know, all entertainment is now owned by Disney. It's hard to boycott Disney because fucking, they own everything. Right? [00:30:33] Speaker B: And also, I want to see someone look at their crotch goblin and be like, we're boycotting Disney or not going to Disney World that you're dying to go to. [00:30:43] Speaker A: Yep. [00:30:44] Speaker B: Because daddy doesn't like their political belief. Guess what? That crotch goblin's gonna go, why? Why? Why? And dad's gonna go, I'm either gonna swallow a shotgun or we're going to fucking Disney. [00:30:56] Speaker A: So guess what? [00:30:56] Speaker B: The rat gets the money. [00:30:58] Speaker A: Listen, listen. That is. That is a sheer fire way to have that backfire. [00:31:04] Speaker B: You do not negotiate with terrorists. And anyone under the age of ten is a terrorist. [00:31:10] Speaker A: But conversely, when your product is generic and easily replaceable, you are fucked. Because it turns out, while people may have had a allegiant. [00:31:22] Speaker B: But the thing is, if you look at the Iri scan data and, like, the draft distribution data. Yeah, it's coming back around. Everyone falls into the habit. A b has done a thing that the CEO of Philip Morris was quoted saying. He goes, our goal is to become part of your daily habit. [00:31:45] Speaker A: Yeah. [00:31:45] Speaker B: Once we become part of your daily habit, you'll never get rid of us. [00:31:49] Speaker A: Right? [00:31:50] Speaker B: So most people, their daily habit was, I'll take a bud light. [00:31:54] Speaker A: Yep. [00:31:55] Speaker B: And so they'd be like, oh, I'll take up. And I'd watch it at bars. They'd be like, I'll take a, like, looking around and, like, starting to panic. And it's like this old dude, like, who wants to save Bud light? Because that's what muscle memory tells him. That is what the ritual tells him because he's done that for 45 fucking years. And be like, I'll do coors light. And, like, grinning through that. Well, after it's kind of waned off and you know it, the person who does the I'll take a bud light. And first time they do that, their friends are like, oh, blah, blah, blah. And then the second round, they're like, oh, I've already used the jokes. Like, whatever, you know, I'll take a bud light too. Oh, really? Yeah, make it another. And then everyone's just got back to that ritual of, I'll take a bud light. [00:32:58] Speaker A: I enjoyed the comedian we saw last night. I forget what his name was, but he was talking. Apparently he was a. He's a. He's a craft beer fan as well. But he was talking about how his wife said, we're gonna go spend a day at a breweries, like, awesome. And she took him to Budweiser. [00:33:15] Speaker B: Which honestly, like, liquid aside, what Anheuser Busch has been able to do. And also, like, I talked to someone who worked at their Fort Collins or boulder facility. [00:33:32] Speaker A: Yeah. [00:33:33] Speaker B: And, like, they were an integral part of New Belgium, being able to get off the grid. [00:33:37] Speaker A: Mm hmm. [00:33:38] Speaker B: Because new fermentating that high in altitude. [00:33:44] Speaker A: Fermentation change the same fermentation. Yeah. Like, speaking of, have someone's. Someone's brain. Like, I could just. I could see your brain going, not a word, not a word, not a word. And the other part. Just get through it. Just get through it. Not a word, not a word, not a word. It's. You're looking at me. It's Jeremy gonna bring this up? Oh, he's definitely gonna bring it up. He's just sitting there looking at me. He's judging me. Holy shit. [00:34:05] Speaker B: But so the fermentation reacts differently. The yeast act differently. And so new Belgium had an issue when they were first doing their test batches to see, like, why isn't this coming out how we want it to? Well, the. Some of the ab guys went over there because they were like, oh, it's a new brewery and they're a fucking wealth of knowledge. [00:34:26] Speaker A: Yeah, yeah. [00:34:27] Speaker B: Well, we're like, hey, this is what we're doing with fermentation. You need to make sure you adjust this. This. This. It started working. And so the amount of knowledge, like, their actual employees have are fucking baffling, but. And what they've been able to do with consistent repeatability and, like, on that scale is fucking wonderful. [00:34:52] Speaker A: He talked about. He talked about Budweiser basically leaning into, like, the craft beer experience. So he went there and they offered him a tasting flight. And he called it, like, he said, it's exactly what you think. It was like, budweiser, this Bud light, Michelob ultra, etcetera, you know, corona, etc. Etc. He goes, he, like, this is our taster flight. He goes, I know what the. I know. I know what's left in what. What is left in the cooler tastes like, okay. I know. I know what it looks like when everything else good is gone and at the end of the party. But I especially liked when he was like, they were telling him to experience Budweiser and he's taking it, he's tasting it and analyzing. Goes, I get hints of flannel and domestic violence. Mmm. Hold on a second. I get, like, a. Hold on. I get this sense that the election was stolen. Then I had a bud light. I don't know what gender I am anymore, but. And after. But after that, but back to it. Yeah, that was maybe, in retrospect, maybe, like, maybe shutting their mouth and, like, retreating will. Will work out well on the. In the long haul, but. But after that, it's just been a. It's just been a clusterfuck. So that's been. So that's been. [00:36:12] Speaker B: But the people you still hear screaming and yelling about it aren't the people that did a lot of business with them anyways. [00:36:23] Speaker A: Well, the thing is, is that. [00:36:25] Speaker B: I mean, because that. One of the loudest for a while. Kid rock. [00:36:28] Speaker A: Yeah. [00:36:28] Speaker B: Guess what? Like, six months ago, Bud light went back into all his bars. [00:36:33] Speaker A: Really? [00:36:34] Speaker B: It was gone for like, two months. I mean, he never took down any of their neons, never took it off the menu. [00:36:41] Speaker A: I would. I. I think it's interesting, you know, the counterfactual. If they would have come out and said, listen, yeah, we're. She's an influencer. She's got, you know, she's. [00:36:57] Speaker B: Their money spends the same. You know, honestly, being straight up, being like, their money spends the same and we're here to get it all. [00:37:03] Speaker A: Yeah. [00:37:04] Speaker B: Probably would have been the best approach. [00:37:05] Speaker A: Yeah. I mean, you know, because everyone would. [00:37:08] Speaker B: Have been like, at least they're honest. [00:37:10] Speaker A: Well, I mean. And by the way, hey, right wingers, we're capitalists. There's money to be made here. Do you object to us making money? And then they'll be like, well, yeah. [00:37:20] Speaker B: Well, I gotta look up what this means first. [00:37:22] Speaker A: The. The. I mean, the only part of the reason it got to the extent that it did was that Bud light retreated and they. And, you know, in the, uh. In those circles, they saw what they were doing having an effect, which was just amplified then. You know, we are. We're taking down. They even. They even claimed responsibility for them offloading most of their craft brands to Tilray, which I want to end with that because there is a little bit of an interesting thing. So remember when I. So when they were going to do that anyways, when. Remember when I. This is the. My little bit of news. So at. I was at Easter, right? My, you know, my father follows the stock market. My brother apparently does. They're both saying, what's happening with Tilray? I go, what do you mean what's happening with Tilray? [00:38:13] Speaker B: And their stock prices tank because they took on all these shitty companies. Terrible. [00:38:19] Speaker A: It's doubled. Oh, it just. It just shot up. And they attribute that to a couple of things. Number one, legalize. Well, not full legalization, but increased legalization in Germany. [00:38:32] Speaker B: Okay. [00:38:33] Speaker A: And ten barrels of natty like, or ten barrels pub ice. Yes. [00:38:39] Speaker B: Yeah. [00:38:39] Speaker A: But you know what? They brought me a sample. It's not bad. [00:38:43] Speaker B: Well, they're bringing it back. And you gotta think nostalgia is the best drug ever. And all the people of drinking age right now remember some sort of smearing off icing. [00:38:59] Speaker A: So this. So we were now into the other meadow. Now this I have stored sideways, so the cork should be fine. And it. This is a. This is now. This is the very first mead I ever made. I made it in 2009. It was a recipe out of the complete mead maker. Unfortunately, I went to. Well, I went to the Nampa brew center. That's not unfortunate. Deb was a wonderful person and I miss her dearly, but she didn't have the yeast they recommended. They recommended. So she gave me. She gave me champagne yeast. [00:39:40] Speaker B: Oh. [00:39:41] Speaker A: Which I didn't know at the top. Now I. And I'm sure she. I'm sure she thought it was a good substitute. It might. It might have been a. [00:39:49] Speaker B: It is. It's a neutral yeast that'll do just fine in the alcohol tolerant environment. But the thing is, you give champagne yeast enough time, or you just let it go. It will eat through fucking anything. [00:40:02] Speaker A: And this. And this fermented down to this, fermented from. From 1.1 something or something down all the way past one. [00:40:13] Speaker B: Now it's. .99 and so you're. [00:40:15] Speaker A: And you're saying, what the fuck does that mean? I'm talking about the gravity. What I'm saying is this is over 20% alcohol. I had to drink this on the rocks when I first made it because it was so. It was nothing, but. It was nothing but water and booze. [00:40:26] Speaker B: Well, so, Jeremy, we did this big bottle share, and it's. He brings a bottle and we have all these big boozy barrel age stouts, all these crazy ipas, all these sours. And we're working through. And it's towards the end of the night, it had gone dark outside. And we started at, like noon. And we're just drinking and eating all day. [00:40:52] Speaker A: We're. And we. And we were teetering on the edge. I mean, we are. We are holding. You know, we all had a good. [00:40:57] Speaker B: Buzz, but no one was sober. [00:40:59] Speaker A: Well, but we were all. But, but we were holding it together because we. Because we were. Because we were. Listen, we're fucking professionals, okay? We know how to. We know how to even. Even when we were. When you're just working your way through, you know, 1015, 1012, 15% imperial stouts and shit, which is what we were doing. We know how to like me. [00:41:20] Speaker B: I think we figured out the average alcohol that day was like 11%, if we don't figure in the mean. [00:41:28] Speaker A: And then I busted this one out, and it was just. It was. It was the. It was the proverbial bit bird that landed on the teetering, teetering cars back. It was. It was just enough booze. [00:41:42] Speaker B: And that's how we got Verde first. [00:41:45] Speaker A: And Robert and tons of fun and lemon stealing whore. [00:41:50] Speaker B: Ghostface killer. [00:41:51] Speaker A: We were dancing to peanut butter jelly tap. [00:41:55] Speaker B: Was that the one? I jumped in the pool to win a bottle of brainless. [00:41:59] Speaker A: Oh, it was. It was. It was a shit show. And we, like. [00:42:05] Speaker B: I have a photo of the kill shot of all those bottles. [00:42:10] Speaker A: It is. [00:42:10] Speaker B: And there wasn't a drop left in any of them. [00:42:12] Speaker A: Oh, no, it was. [00:42:13] Speaker B: I don't remember that photo. But I have the photo. [00:42:18] Speaker A: I distinctly remember the next day, I think I was texting you. And I'm. I'm sitting on. I'm sitting on the toilet having. [00:42:26] Speaker B: That has aged very nicely, but it's crazy to see the amount of body difference in these two. [00:42:34] Speaker A: Well, see, now this is my first attempt. So this is nothing but orange blossom honey and yeast, which I think he. [00:42:40] Speaker B: Did just honey and then aged it on. In a. On bourbon barrel staves. [00:42:45] Speaker A: But I mean, I. Yeah, it's. It's so smooth now. I get a touch of, like, citrus on it. I get a little bit of floral quality. [00:42:54] Speaker B: Yeah, I get a lot of citrus. [00:42:57] Speaker A: I get. Still get a little bit of booze. There's a. [00:43:01] Speaker B: But that useful heat. [00:43:03] Speaker A: There's a touch of, like, sherry oxidation. [00:43:06] Speaker B: Yeah, that fusel heats really died off, which. It makes it super nice because I remember when we had it, all of us being drunk. Like, we're like, it's good, but it's like, it's hot. [00:43:20] Speaker A: No, and like I said when I first made it, I was drinking it on the rocks. It was. It tasted like straight up vodka. And. And the story was. So I didn't really like it. I'm like, well, shit, I guess I'm not making meat anymore. That was. That was a dumb idea. If you've. If you ever read american gods, how. How Neil Gaiman describes Mead is essentially what I made. If you have not read american gods, you should. But also, I do want to send Neil Gaiman a bottle of nice Mead because he trashes that drink in that book. But anywho, so I moved out to. So this was before I moved to Nebraska. Right? So we moved to Nebraska. I brought those with us, put them in a closet, forgot about them for five years while we were living there. Now, you know, flash forward. It's time to move back to Idaho. And my wife carried. Had already moved down, so I. So I was more or less left packing the house kind of at my luggiare, and I came across these boxes, and I'm like, shit, I don't want to move. And I'm throwing. And I'm throwing shit away, right? [00:44:22] Speaker B: You're in the purge mode of packing, where you're like, I don't want to put this in a box. I really don't want to pack it. Get it the fuck out of my place. [00:44:29] Speaker A: There is a lot of shit that did not make the cut to move back to Nebraska. [00:44:33] Speaker B: Right? [00:44:34] Speaker A: And I'm looking at these boxes, I'm going, oh, fuck. You know, I'm like, I'm just gonna toss these. I don't want to move these back to Idaho. Then I go, well. And then the alcoholic in me goes, well, it's still booze. It might be good. And I go, all right. [00:44:46] Speaker B: So I. [00:44:47] Speaker A: Yes, brain. And so I open. I opened one. And in that six years, it had gotten good. And so I'm like, fuck. So I drank a lot of it there. I mean, I spent a good portion of that packing. Packing trip wasted on Mead. And I moved up. I think I moved a box back here and then a couple of bottles. And this is. This is it. This is. This is. This is my first experimentation, Mead. But I would like to direct your attention over there. How many. How many boxes and bottles do you think you see there? [00:45:18] Speaker B: Well, there's should be 24 in that. 112. 24, 36. Another twelve. So that's 48. So 48 plus 24, that's 64. [00:45:32] Speaker A: That's my meat collection right now. [00:45:35] Speaker B: Oh, I missed that. [00:45:36] Speaker A: That's not. Well, that's not it. That doesn't count. [00:45:38] Speaker B: Those are beers. [00:45:39] Speaker A: Those are. Those are lambix. [00:45:40] Speaker B: Oh, nice. Yeah, you're sitting 60. [00:45:45] Speaker A: Yeah. That's an Earl grey. Mead. And a. And a sweet mead. [00:45:51] Speaker B: Nice. So. [00:45:55] Speaker A: I like mead these days. I'm making a shit. Well, I like making Mead because for a couple reasons. Number one, I've grown to really, really like it. And number two, it's something I can make with the crotch goblin running around. [00:46:06] Speaker B: You heat up water. [00:46:07] Speaker A: Yep. All right, while we're enjoying this, I want. I want. I want. I want to try an experiment. All right. No, you know, no reference point. I want you to. I want you to take a moment, reflect on the five years and I want you to pick a story, whatever story comes to mind, and just talk to me about it. [00:46:31] Speaker B: Okay. I'm gonna rattle off a couple. [00:46:33] Speaker A: Okay. [00:46:34] Speaker B: So I think some of my favorite stories were the three, technically four episodes we had brewers on. [00:46:43] Speaker A: Yes. [00:46:44] Speaker B: Just seeing, like, the different arc and pathway to get into craft beer and the different opening stories. [00:46:51] Speaker A: Cheers to. Cheers to Jeff. Cheers to Chris, Andrew, and. Yeah. And the one interview I managed to secure, like, remotely, I tried. I put in a quite a lot of effort time. You know, a lot of. A lot of people, when I was. When I first made the announcement that you were retiring from the podcast world were like, say we should make it an interview show and you should get different hosts, etc. Etc. And I had no desire to do that, partially because trying to get people secured for interviews was a fucking pain in the ass. [00:47:33] Speaker B: Unless you're a big enough name on a podcast, people don't want to show up to this no name podcast. [00:47:39] Speaker A: Right, but I. But, but Andrew Dill did. And. And sweet. I look, and I think we're both members at his brewery, I think. Yeah. And he seems to be doing well. I would. I. We still need. [00:47:52] Speaker B: Which for my new job, I'm doing training in Atlanta, Georgia. It's for a couple weeks. And so I'm like, if I have, like, a free weekend, do I try to fucking do want to train up to the DMV and. Yeah, see if I can catch them for a beer. [00:48:10] Speaker A: But if you're listening, Drew, it looks like you're doing good. I hope it. I hope you're doing as well as it looks like you're doing. It looks like you're doing great work. May the liquid prevail, man. [00:48:23] Speaker B: Yeah, no, but I was gonna say those were some of my favorite just because all of them had just such a starkly different, like, background and experience getting open. And then it was crazy learning some of the different insights on beer over in the eastern seaboard talking with Andrew. But on just like, straight up story, huh. I think my favorites would just be people repealing shitty beer loss. [00:49:02] Speaker A: That is. That has been, like, said one of our, one of our themes besides ab inbev sucks. [00:49:07] Speaker B: And you dumb fucked up. [00:49:09] Speaker A: You done fucked up is. Yeah. Beer. We. We sort of explored the beer laws. [00:49:14] Speaker B: Yeah. And like, yeah, you may think you have shit beer laws where you are, but there's probably somewhere worse. And, like, people actively making inroads to try to fix those. And when people are having success, I think. [00:49:30] Speaker A: I think the coronavirus helped helped a lot in that regard. Because suddenly politicians like, yeah, whatever. [00:49:41] Speaker B: To keep you open. Like, let's change it. And then they were like, oh, wait, the world didn't end because we adjusted these bureau laws. Yeah, let's just keep them. [00:49:50] Speaker A: Mm hmm. Suddenly, a lot of experimentation happened in the realm of not just beer, but alcohol in general. Like, suddenly it was a. Listen, people still want to get fucked up, especially during the, while the pandemic was raging. [00:50:07] Speaker B: Pennsylvania. [00:50:09] Speaker A: That's still it. That, oh, my God. And we never, I, if I'll have to pitch this. If I still kind of want to do the, do a, the brackets competition of the shittiest beer laws in the cuz I kind of figured out a way to do it. But, but no, I it was, I feel saying Pennsylvania, I, if I had to guess, I don't know. Which state do you think would win in in a shitty beer laws bracket? Like, who, who's that? Who's a. Who takes the, who takes a championship? [00:50:41] Speaker B: It'll be, here's my final four. [00:50:44] Speaker A: Okay, here's your final four. [00:50:45] Speaker B: Pennsylvania. [00:50:46] Speaker A: Okay. [00:50:47] Speaker B: Texas. [00:50:47] Speaker A: Okay. [00:50:49] Speaker B: Montana. Okay. Utah. [00:50:51] Speaker A: All right, I have to write those down. Hold on, just in case. One more time. [00:51:01] Speaker B: Pennsylvania. Texas, Montana, Utah. [00:51:13] Speaker A: Maybe we'll find out if you're right or wrong. [00:51:18] Speaker B: So for my job, I cover for the job. I'm leaving. I covered Montana. And I would always won't be like, oh, I need to go hit this brewery. Like, I'll hit it when I finish up my day. But doing beer rep. You're selling, selling, selling. Go out to like 506:00 dinner with some of your distributor people or do a happy hour till six or seven. You'd be like, okay, perfect. Now I'm free to do whatever I want the rest of the night. Oh, all the breweries close by eight. Well, fuck it. Just going to a bar. [00:52:02] Speaker A: So one of my favorite stories to talk about outside the podcast, like, you know, and when I'm just, yeah, the great thing about doing this podcast for five years is that it's, you become an expert. You do. By virtue of the fact that, that you're, that every week we're paying attention to this shit and writing it down and analyzing it. I would, I mean, we're, we are now to it. We have a certain degree of expertise in an industry that I, that I, that we otherwise would not have, and I'm very, very thankful for that. [00:52:33] Speaker B: Yeah. [00:52:33] Speaker A: And it's one of the motivating factors going forward. One of the, one of my favorite stories to talk about is the, is the Texas pickle beer fight. To this day, that is still, like. It was kind of an offhand thing that we did before we went on break, but it's still just the Texas pickle beer fight is exactly. You know, I've talked about it. I think we even talked about it because it remained one of my favorites, even when we. When we did our hundredth episode. [00:53:01] Speaker B: That was solid. Or our blind taste test on domestic beers. [00:53:05] Speaker A: That. Okay. Yeah, of course you like that. And I was. And I was amazed how. [00:53:10] Speaker B: How difficult that was. [00:53:12] Speaker A: How difficult it was. But also we were, like, in sync, which is. Which, like, to go to hazy ipas. We weren't it at all. We. We were jumping all around, but we were remarkably the only. I think, in fact, the only variation we had was the last two. Yeah, I preferred Budweiser to Genesee, and. [00:53:34] Speaker B: I prefer Genesee to Genesee. [00:53:36] Speaker A: Was fuck awful, man. I. But that was it. Otherwise. [00:53:41] Speaker B: And. [00:53:41] Speaker A: And also to our. To our eternal discredit, number two, natty eyes. [00:53:50] Speaker B: Hey, that is a point of pride for me. Like I always said, I'd rather drink natty than bud. [00:53:56] Speaker A: I guess I like natty ice. And that's a truth I have to live with for the rest of my life. [00:54:03] Speaker B: But honestly, that was kind of difficult getting all those. [00:54:06] Speaker A: Well, I mean, it would be interesting to run that test again because you are talking about subtle differences in flavor, sweetness. [00:54:13] Speaker B: And I would. I would love if we could get all right around the same date code. [00:54:18] Speaker A: Oh, God. Trying to do that would be a goddamn nightmare. But you're right, you're not. Yeah. That, you know, a God, that a true scientific sampling of that would be amazing. And difficult. Fucking difficult. So let me. So let me ask you this. When you're. When you're. When you're researching shit, what story did you think of? A story that you're like, fuck, I don't want to do this, but a, I don't have anything else to talk about. B. I or b, I think it might be useful in what, inner conversation. C. God, fuck it, I'll just. I'm just gonna do it. Can you think of a story that you didn't want to do that you. But we ended up talking about? [00:55:11] Speaker B: Honestly, I think the story that kind of stands out for me is that ladies like me to movement. [00:55:20] Speaker A: Yeah, that was an interesting point for us. Like us in general, because we were. We. [00:55:25] Speaker B: I remember I was like, cuz there's no good way to paint the industry. And like, yes, I am leaving the industry, but I truly do love it. I mean, I spent my whole twenties in this industry. Like, this is something that has gotten me to the point where I'm at. It's. I have so many fun memories in it. It's been such a wonderful experience. I've got to go see different places, meet cool ass people, try phenomenal and off the wall beers. So it's like all these great things and. Yeah, part of the reason I'm stepping away is I want to just enjoy beer for beer sake. I don't want there to be a motivation of why I'm ordering this beer or why I'm not ordering this beer, or when someone comes up to me and goes, what do you think about this beer? I can now be brutally honest. Brutally honest. Or what do you think about this brewery? Or what? Tell me what you think about the boise craft beer scene. I can fucking uncork. [00:56:30] Speaker A: Are you ready to do that? Are you? Are you? Because the other thing I had, I sort of had planned was I wanted to see if I couldn't induce a night, a one more lap, one more, one more Tyler rage bomb. So let me ask you this. Are you close enough to the end that you're willing to spill some truths about. About either a brewery, the boise beer, anything. Is there anything that you would. That you were holding back, that you are. [00:56:55] Speaker B: That there are so many things holding back, and I would love to uncork, but I'm gonna wait. Hit me up in July. [00:57:02] Speaker A: This is your last chance, man. This is the last. This is the. This is the last podcast you're gonna be on. [00:57:07] Speaker B: Hit me up in July and be happy to come have a beer with you and uncork, cuz there, I can think of about four. [00:57:16] Speaker A: Come on, can you burn one bridge for us right here, right now? Come on, you can do this. [00:57:22] Speaker B: No, because the bridge, I'm willing to burn. I don't know if you want burn, so. [00:57:29] Speaker A: Ooh. I'm not even more intrigued, but I know that bridge. I don't think you do, really? [00:57:37] Speaker B: I don't think you do. [00:57:38] Speaker A: Come on, do it. [00:57:40] Speaker B: I can't. I know the person listens like, I can't. [00:57:44] Speaker A: I'm not gonna do it. [00:57:47] Speaker B: If it was the day we were doing this, day after my retirement party, oh, I'd scorch urchin, scorched earth it. [00:57:57] Speaker A: And that, by the way, we've reached that level of drunkenness you can probably already hear. [00:58:00] Speaker B: Yeah. So I'm like, I'm not gonna. Not gonna do that. But if you do end up continuing on with this, and you wanna bring me on and just have an interview with Tyler Zimmerman, the person I will fucking come uncorked. [00:58:18] Speaker A: Okay, well, but, but, so, so we'll leave that as. We'll leave that aside. I'm still gonna try to, I'm told I'm still gonna try to get a Tyler rage bomb. [00:58:28] Speaker B: I was talking with Greg from pro spruing and he's like, cuz he listens and he's like, quitting the podcast. I was like, yeah. He's like, you gonna come back and do some like guest spots if he keeps it gone? He's like, we need some Tyler insights sometimes. And I was like, I don't know. [00:58:46] Speaker A: Man, like, that's sweet. [00:58:48] Speaker B: I was like, I don't know. I think you're just looking for the rage. [00:58:51] Speaker A: Hey, you know, there, there's wisdom and rage, but no, what we were talking about was, I think it was an interesting point for what we were doing because it was. I mean, I remember sitting down and we had both like saw that and we were both like, I mean, God, how do we talk about this? Because we were. Because the, the. How we perceived this podcast was just like a fun, light hearted, light hearted look at what's going on in the industry. And suddenly that was something that we couldn't be. Cause there was literal sexual assault. There was horrible things going on. I mean, we were. [00:59:29] Speaker B: I think there was even a case of rape in there. Yeah, yeah. [00:59:32] Speaker A: And suddenly this was, this was not something that was fun or easy to talk about. And, and I think to our, to our credit, you know, to jerk us off just a little bit. [00:59:45] Speaker B: We let it marinate for a week. Like it. We didn't hit it right when it first dropped. We. The next week we hit it and we had taken some time on it. [00:59:55] Speaker A: But we did do that and I think we both did so with no regrets because if you're talking about the industry, that was what was going on and it wasn't easy to talk about. It wasn't fun to talk about, but it needed to be talked about and still does. [01:00:11] Speaker B: Yeah. I mean, there's, there's times which it would have been. [01:00:16] Speaker A: It would have been an obvious, glaring error to not right. [01:00:21] Speaker B: Which I still think the craft beer industry needs more diversity, it needs more female input, it needs more minority input just because that's how we can explore new flavors. And I mean, look at all. I mean, one of the best and like most prominent things that comes to mind is I feel mountains walkings with their new Hikota line has really was kind of one of the forefront leaders with the spark of the rice beer sensation and incorporating Yuzu because he is of japanese descent and wanted to. [01:01:05] Speaker A: Oh, I didn't know that. [01:01:05] Speaker B: Yeah. [01:01:06] Speaker A: So I guess that does make sense with their. With their, like, they have a, like, a whole japanese line of, like, japanese. [01:01:11] Speaker B: The haikoda. [01:01:13] Speaker A: Yeah. No, haikoda. Yeah. Yeah. You just said. Yeah. [01:01:16] Speaker B: So. [01:01:16] Speaker A: So the boost is taking hold. You know, day drink. Listen, I've been on them. I've been on the equivalent of a three day bender, and now I'm day drinking. So, yeah. [01:01:25] Speaker B: So when, like, seeing that that's one of the best, like, guys, here's our prime example. Let's start ushering in new flavors. And honestly, just to give kind of the industry right now, we're in a tough spot where I think it's going. I think the next two to three years are going to be the roughest on craft brewing. I think it's. You have market shrinking, you have distributor consolidation, you have stores where you're now fighting seltzer cider rtDs, plus big beer, plus every new craft brewery year, the shelf spaces are getting smaller and smaller. Plus all the hard sodas getting into the game or your hard iced teas with your big non alcoholic tea companies trying to get in with all that, there's more competition than ever, and it's more expensive to sell a keg now than it was when this podcast started. [01:02:37] Speaker A: Okay, I want to take. I want to take a moment here, because I really got a pee. I don't know about you. I kind of want to pause the recording for a second. Yes, that works. And so we'll be back when our bladders are empty. [01:02:51] Speaker B: Yep. [01:02:55] Speaker A: And we're back. Tyler, do you want to crack open the. The other thing you. Yes. [01:03:00] Speaker B: So this is sockeye's new italian pilsner mother. Grazie. [01:03:06] Speaker A: I'm gonna go ahead and blow something open. You work for sockeye. [01:03:08] Speaker B: I do. [01:03:10] Speaker A: You have. You have been. You're always very cagey about who you work for. And, you know, during the podcast with. With understandable reasons, because, you know, my. [01:03:23] Speaker B: Views may not be sockeye's views. [01:03:25] Speaker A: Right, right. [01:03:26] Speaker B: Or if I do get a little too squirrely in a podcast and say something about whatever, then it's. [01:03:34] Speaker A: I always left it open that I was like, you know, if there's. Because there's always a period that, like, between when we record and when it goes out, you know, I said, if you. You know, and I even told everybody on the guest, like, listen, if you say something, you know, we're, we're never here to make you look like an asshole. So if you say, if something comes out your face that you're not, that you think back on like, shit. I'm not sure if I wanted to say that. Just let me know, we'll cut it out. Yeah, I don't think I ever. But you never. You said some shit and you're willing to stand by all of that? [01:04:07] Speaker B: Yeah, I'm like, if I'm gonna say it, I'm gonna put my name to it may not be what sockeye wants or. [01:04:16] Speaker A: But I guess so. So, but so, yeah, you know, I guess shit's come out of both our mouths. [01:04:23] Speaker B: But part of the reason I brought this is it's called moltgrazzi, which is kind of an italian called colloquialism for many thanks. Kind of what you'd say to like. [01:04:36] Speaker A: A close friend, it literally translates into many things. [01:04:40] Speaker B: Well, technically I think the proper is Grazie Malta. But we actually. At the brewery, yeah. When we google translated it, it was, they came up with three results and we're like, what the fuck is it gonna be? So our director of sales called one of his buddies whose grandma lives over in Italy and he was actually over visiting her and he's like, hey, I need you to ask your nona, like, what's many thinks in Italian? He's like, well, I'm actually sitting here with her having, yeah, having some lunch and, or whatever they were eating and drinking at the time. He's like, nona, what's this? She goes motor grazie. And he's like, it's Nona approved. Like science sealed, delivered. [01:05:29] Speaker A: That's why you put that Nana approved. [01:05:30] Speaker B: Yeah, like, well, but so I was like, this is kind of the perfect way to like end the podcast. It's many thanks to not only the people who have listened and like sent us stories and chimed in or came on this podcast as well as the industry as a whole of just like all the experiences that I've got to have. I'm sure Jeremy's in the same way. All the killer, all the times people have brought in killer beers and been like, you need to try this. Like, it, it's truly a family. And like, that's why I was like, moti Grazzi. Perfect way to wrap it up. [01:06:11] Speaker A: I was, I give you a lot of shit. But I also wanted to say, so this podcast, so it originally was my idea, I'm like, we should do it. But before I started doing a lot of podcasts, it was kind of my idea, like, we should do a beer podcast. And you're, at the time, so we were working together and you're kind. But when the Budweiser thing came out was actually you that approached me like, we should, we should get this rolling again or get this rolling to begin with, really. And, and at the time, I, then I, and I, and I've said this before, I was kind of like, you know, I've got, now I've got projects at the wazoo, right? [01:06:49] Speaker B: Yeah. [01:06:49] Speaker A: And I'm like, shit. So, like, well, I still think it would be fun. So. Yes. And with the, in my mind going, this motherfucker is gonna, like, show up twice. Go show up twice. Realize that actually doing a podcast is, actually takes a lot of work and, and it's gonna, and then we both. [01:07:08] Speaker B: Got, like, the Catholic, like, I'm not even Catholic, but we got, like, the catholic marriage where we're like, neither of us want to be here, but we're too stubborn to quit. [01:07:18] Speaker A: Like, I mean, but you showed up. You showed up. Air more or less every week, you know? [01:07:25] Speaker B: Yeah. [01:07:25] Speaker A: With, with life notwithstanding, life happens. And then that, and that happened. You showed up every week. You always brought stories. And, and I've, I've collaborated with many people in my life and, like, and I hate collaborating with people because 90% of all people are fucking flakes. Five years you kept on coming here, either actually coming down to my house in the beer cave to drink beer and bullshit or calling in, as we've done a lot recently. We. [01:07:56] Speaker B: Jeremy, I think you're my second longest relationship. [01:08:01] Speaker A: You kept on showing up, and it's, and that, and so you've been one of the people I've enjoyed collaborating with the most. [01:08:08] Speaker B: So cheers. [01:08:12] Speaker A: It, it's sad to see you go, but I completely understand. And now, and I also said, so what, so what happens from here? So here's what song. [01:08:20] Speaker B: Before you get into that, I want to finish my little take. [01:08:23] Speaker A: Okay. [01:08:24] Speaker B: Where the industry's. [01:08:25] Speaker A: Sure, sure. [01:08:25] Speaker B: Kind of going. So I think the next two to three years, just between consolidation and shelf space, distributors, breweries, it's gonna be a bloodbath out there. It's going to be rough. It's never cost more to sell a keg of beer now than it does now. And it's only going to get worse between, you know, having lunch at places, trying to. The cost it takes to get a keg into somewhere, the cost of a new account acquisition or a new client drinking your beer is only going up, I think, in about that five year mark, we're gonna see ace that four to seven years. We're gonna see that craft beer start to resurge. We're gonna see people being like, oh, you know, I remember my dad being this big beer nerd. [01:09:22] Speaker A: I remember Declan and. [01:09:26] Speaker B: I mean, that fucker. [01:09:28] Speaker A: Thank you. I suddenly spaced on my daughter's name. [01:09:31] Speaker B: If they're ordering craft beer in five years, Jeremy, we need to talk. [01:09:36] Speaker A: Well, okay. We're flinging things further afield, but I. [01:09:41] Speaker B: Think it's gonna start seeing kind of that class of 88 vibes where you start getting some of those people whose parents were the OG beer nerds that are now coming of age and being like, you know, my dad always was trying these new beers. I remember going to a brewery as a kid. Like, now they're gonna be like, you know what? Wine seltzer spirits. Yeah. Different one ever. [01:10:10] Speaker A: What the fuck they're doing in five years? [01:10:12] Speaker B: I mean, they're, whatever. I'm going, beer. And then it's gonna trend. And by the time Parker and Declan are in their delinquent 18 to 24 year old phase, that's gonna be the. [01:10:27] Speaker A: Next heyday of banging each other just to spite both of us. Hopefully not. [01:10:35] Speaker B: Which. So we were in McCall for their winter carnival a month or so ago, two months ago, whenever the fuck it was. And they do like, a Mardi Gras style parade where they're throwing out beads. [01:10:47] Speaker A: Yeah. [01:10:48] Speaker B: And she catches some and puts them on. And she fucking loves these. She still, like, will put them on or put him on me. I'm just like, God damn it, if you ever go to Mardi Gras, I can never know, Parker. I can't tell you. [01:11:05] Speaker A: You can't go, cuz you went. You enjoyed yourself. [01:11:08] Speaker B: I, like, I had a good time. And it's gonna be karma that you're. [01:11:10] Speaker A: Gonna go, you saw many. You saw many, many a boob that I know. [01:11:16] Speaker B: And that was. [01:11:17] Speaker A: And that was somebody's little girls. [01:11:18] Speaker B: And one clam that was beat up like a 1920s baseball man. [01:11:26] Speaker A: That's somebody's little girl. [01:11:29] Speaker B: Hard, put away, wet too many times. But I'm like, you can go. You can never tell me I need to go to the grave having that innocence in my head. Tell your mom I want to make sure you're safe. Tell your mom. I never know. [01:11:52] Speaker A: I'll send you pictures. [01:11:58] Speaker B: But. So I'm like, yeah, that's gonna. That's be gonna bite me in the ass. But no, I think in about five years we're gonna start to see that resurgence. You're gonna start seeing beer become more popular again, and I think it's gonna run another tidal wave. I mean, everything's a cyclical cycle. It's all comes and goes. You're gonna have years of rough, you're gonna have years of good. And I think in five years, the industry's gonna kind of be closer back to its roots or just more beer focused. Good beer and beer education. That's gonna pull in some of these people. Kind of like the coffee culture does, where it's not necessarily, like, a style that's pulling people in. It's. Here's the process. And so I think in about five years, like I said, four to seven, you're gonna see. But in this next couple years, it's gonna be a rough slog of things. And I. I wouldn't be surprised if we start seeing some of those ripples here in the valley. [01:13:07] Speaker A: I mean, we're. I think we're already seeing it. Yeah. [01:13:09] Speaker B: I mean, with breweries closing and. [01:13:11] Speaker A: Well, I'll. Two things. Two things I've noticed. I mean, we are. We're at the point where I think a lot of. We are. We are at the point where I think we're gonna start seeing a lot of breweries closing. Just. The numbers are just not working out well. [01:13:28] Speaker B: I honestly don't know how powderhouse is still open. I looked at their state monthly reports. [01:13:33] Speaker A: Yeah. [01:13:35] Speaker B: Like, in February and January, they did, like, 26 barrels. [01:13:40] Speaker A: 26. Remember, they used to be on the level of kings and convicts. [01:13:45] Speaker B: We used to thousand barrels. [01:13:47] Speaker A: We were comparing. We were comparing kings and convicts to powder hoffs for those. You know, those are people in town. Just to try to give some perspective as to how small that brewery was that fucking bought ballast point, which, for. [01:14:01] Speaker B: Those of you who don't know, they're up for sale. And I'm like, how do you stay in business? I'm like. And I want to say it was 26 barrels for the two months. Yeah. So I'm like, it's not even a full batch of beer or two months that you sold. [01:14:21] Speaker A: That saga is a whole. You know what? That could almost be a whole series of podcasts is the powder Haas saga. But. But that one's interesting. I. So. But speaking of which. So, going forward, what. What, if anything, is there to look forward to? Short answer. I don't know yet. I don't. I fucking don't. [01:14:48] Speaker B: I've got Tyler's retirement party on April 19. Get hammered or be square. [01:14:55] Speaker A: I had. I had sort of. I had sort of resigned the podcast, ending but now there is a party who is very interested and interested in continuing it. And so now we just got to see. [01:15:07] Speaker B: Are you going to tease who it is? Is it the person that I think you're talking about? [01:15:11] Speaker A: I don't know. Who is the person you think I'm talking about? [01:15:13] Speaker B: Uh, the neighbor. The neighbor from your work? [01:15:20] Speaker A: The neighbor down the street? [01:15:21] Speaker B: Yeah. [01:15:22] Speaker A: Bryce. Yeah, it's Bryce. A brown beard. Well, I wasn't going to. I was gonna. I was just gonna keep it. I was gonna keep it, like, very. [01:15:31] Speaker B: But. So that's why I wasn't trying to dime him out. [01:15:34] Speaker A: But. But the fact that he's. But the fact that he's made it known. He's been. He's been very boisterous about. About. Hi, Bryce, if you're. If you're listening. So, that being said, he's interested in continuing. He's interested in doing it. We have still have yet to discuss where we want the podcast to go, the. The scheduling and all that stuff to try to make it sustainable, running it. [01:16:01] Speaker B: Out of brown beard each week. [01:16:03] Speaker A: We're. [01:16:03] Speaker B: That's. [01:16:04] Speaker A: That's. That's what he's proposing. He's got the sound equipment to up the. To up our game quite a bit. [01:16:09] Speaker B: Good job. Way to upgrade for me, the guy who just, like, fuck day out the podcast, like, reading articles, people think, okay, what opinion do I have on this? So just trying to rely on my day to day knowledge of, like, the industry to limp me through it. [01:16:28] Speaker A: Either way, this feeds gonna go dark for at least a month, maybe more, because I. It seems like I was actually toying with the idea of, like, updating a lot of. A lot of things. Like, you know, updating the format, updating the COVID pictures, the technology of. [01:16:50] Speaker B: Do we still have the original outro song that we got? [01:16:54] Speaker A: Oh, yeah, no, it's still that Kevin McCloud. I also learned that I had been mispronouncing his name, so I. So I. [01:17:06] Speaker B: Did he reach out? [01:17:07] Speaker A: No, I. Someone. So, so, so the. The. Where I got our intro music, which is called fuck, where do we get it? I know. I know exactly where I got it. I'm trying to remember the name of it, and I only. And I only use it every goddamn week. Fucking. Hold on, Tyler. Entertain the people for like 5 seconds. [01:17:27] Speaker B: So there's this challenge that I'm thinking about doing where it is called the 999. You go to a major league baseball stadium, you have to get down nine beers, nine hot dogs and nine innings. Was texting a buddy who goes to who's a huge baseball fan. I was like, we should try this. And he goes, I can hit the nine beers and nine innings. That's no problem because the hot dogs. [01:17:56] Speaker A: Where I'm gonna start, that's a lot of hot dogs. [01:17:59] Speaker B: I'm like, right. I'm like, dude, you gotta order. Well, the thing, the thing that you don't think of that you have to throw in, you have to have your 8th and 9th beard ordered before the 7th inning. Yes. Because. [01:18:11] Speaker A: Yeah. Cause they shut it down. [01:18:12] Speaker B: They shut it down. So I'm like, what you gotta do? You go up, you order two beers, nine hot dogs, and then you're like, okay, two. And then you go, what's that, what's. [01:18:27] Speaker A: That about that japanese guy who's like, kobayashi? Yes. [01:18:32] Speaker B: He's like, dude. He's like, I'd be dunking the buns in the fucking beer by the 9th. [01:18:36] Speaker A: Inning just to get you that shit. [01:18:38] Speaker B: And I was like, joey Chestnut, that fucker. Just, I was like, or do you just power down all nine hot dogs in the first inning and then start just beer, beer and just basically spend the game in the beer line? Just. [01:18:56] Speaker A: But what I wanted to say was is that if, if you're enjoying this podcast, keep us in. Keep. Keep subscribed for, like I said, we're, I'm gonna go dark for at least a month. Might even wait until, like, because the, the summer break was very refreshing and we're, we're always away, but I may even, I might even wait till September to kick it off again. [01:19:20] Speaker B: Keep subscribed through the summer. Keep following our Facebook. [01:19:26] Speaker A: I'll put updates on Facebook to let. Yeah, let you know what we're doing. You know, my, again, my social media game is, is garbage. It's fuck garbage. It's. I get. Have you seen social media recently? [01:19:40] Speaker B: I mean, Jeremy. [01:19:42] Speaker A: Yes. [01:19:43] Speaker B: I gotta do this. [01:19:44] Speaker A: Okay. What are you doing to me? So don't worry. Scrolling through his phone and I don't know what he's about to unleash upon the world here. [01:20:00] Speaker B: My one and only post. [01:20:03] Speaker A: Oh, okay. Yeah, yeah. I mean, you'll probably notice that our dynamic is Tyler showed up. He, after praising him is like, I did. Tyler fucking just showed up. He brought stories and he didn't do shit. I had. You're talking, if you're talking to. It's all beer. You're talking to me now. [01:20:19] Speaker B: How the fuck do I sign out of this profile? [01:20:26] Speaker A: But no, seriously, I have no idea. What are you doing? What are you trying to do? [01:20:33] Speaker B: Trying to log out. [01:20:35] Speaker A: Log out of. [01:20:37] Speaker B: It's all beer. [01:20:38] Speaker A: Oh, to look, to get out and get to know you're not tagged into. Into it. It's all beer. Just posted. You're like, what would Jeremy do? [01:20:50] Speaker B: Or this person commented on your post. I'm like, I have no idea who that person is. [01:20:56] Speaker A: And I click. [01:20:56] Speaker B: It's like switching profiles. I'm like, motherfucker. Like, also what I just post. [01:21:06] Speaker A: But so, so again, I don't, I don't know what. I don't know what. And, and sort of for, and sort of for me, my, myself, because even we were coming into the five years, you know, the, the thought entered my brain, like, how long are we going to do this? I mean, I suppose a logical ending would be one of us leaving the industry and which I left here before. [01:21:29] Speaker B: I left the industry. [01:21:30] Speaker A: Yeah. But they're almost concur. I mean, did you, did you make the, you make the decision to stop this before you made a decision to. [01:21:37] Speaker B: Yes. [01:21:37] Speaker A: Okay. But, so it's only, so it's only marginal, premature. And that's how you got Parker. [01:21:43] Speaker B: Hey. Still successful enough of getting laid that I got a kid. [01:21:48] Speaker A: So, but, um, so part of it's, you know, I've thought about other projects I wanted to pursue, but I guess we'll see. Again. For right now, keep the, keep the feed active. I'll check us out on Facebook, which is, I think, our only, only outlet at the moment. [01:22:15] Speaker B: Oh, did you finally get rid of Twitter? [01:22:17] Speaker A: I never got rid of it, but I've not. [01:22:19] Speaker B: We never got. It's all beer. [01:22:21] Speaker A: It's all beer one. I need to check again. Maybe it's available, but fuck you, elon. [01:22:30] Speaker B: One. [01:22:32] Speaker A: I use it to check on some of the, some of the. Right. A lot of the, the writers I was following have all left. It's, it's, it's less of a resource. I mean, honestly, we never got much, we never got much traffic on Twitter. Twitter, on my end was more valuable to connect with the writers. And one of my favorite instances when I got into a, like a debate. [01:23:02] Speaker B: Or beef with someone from good beer hunting. [01:23:04] Speaker A: Yeah, the founder of good hunting. I went on an ab inbev rant, and he was, like, trying to, like, moderate me a little bit. And I'm like, no, they're good. They're gonna tinfoil hat. Oh, I was going, tinfoil hat. And we, the funny thing, I expected him to be like, okay, this guy's fucking crazy. We went back and forth him and. [01:23:29] Speaker B: I forgot, cuz, honestly, like, your tin foil hats are never, like, so outrageous that they're just obnoxious. It's like, there's just enough truth in them. Like, you'd make a great conspiracy theorist, because, like, you know what? [01:23:46] Speaker A: I always. I consider myself, like, the hipster of conspiracy theories. I was into conspiracy theories before they were popular, and now they're all mainstream. [01:23:54] Speaker B: Who was into them before you? [01:23:56] Speaker A: What's that? [01:23:56] Speaker B: Delgado? [01:23:58] Speaker A: Yes. This is true. This is true. [01:24:00] Speaker B: He tried to join a colt, and they kicked him out. I figured out he was trolling them. He ain't fucking listening. [01:24:10] Speaker A: That. That bitch. That. That fucking bitch. There you go. [01:24:14] Speaker B: And he's like, I remember him telling him. He's like, yeah, I was looking at my wife being like, sorry, I'm getting taken up in a couple weeks, so you're out of luck. Later, loser. And then she's like, I thought you were supposed to be going to meet the mothership. And he's like, no one returned my calls. [01:24:33] Speaker A: All right, are you sure I can't. I can't persuade you to burn a bridge, like, any bridge right now? Come on. Pick a bridge that you're willing to. Willing to burn here. Maybe some 20% mead will help. [01:24:47] Speaker B: Positive. [01:24:49] Speaker A: All right, so, apparently, we are going to. We're going to have a off the record conversation, and we'll be back to you shortly. And we're back. And you know what, Tyler? You're right. There is. You're the. I mean, your assessment was correct. [01:25:12] Speaker B: And this. [01:25:13] Speaker A: This is going to be like. Like, what the fuck is he talking about? And what? [01:25:17] Speaker B: I'm just gonna say, drink the beer you like. Drink it. Of the places you like. Where. The places you like, people like, the people who are working there, support where you want to support. Also, the one. The one rant I will get on right now is the people who are like, there's no good beer. Brooding boise. Fuck you. You're a fucking idiot. There's great beer brewed here. Is it the best beer in the world? No. Also, beer is super subjective. The people who say, there are no beer brewed in Boise are like the fucking yelp juice bags that are like this restaurant. Because it doesn't fit my opinion. Fuck you. Get bant. Beer is subjective. If. If you cannot identify a specific off flavor in that beer that is traceable and provable, it is an opinion there. If it is not loaded with off flavors, there is not bad beards. Beer that doesn't fit your flavor. So let's fucking get over that. Just because beers produced over in Oregon, Washington, or wherever doesn't mean it's better than here just because it was produced there. There are brewers with killer experience here in Idaho. There are brewers with just as much if not more passion next to just as good of ingredients or with the same access to those ingredients. So get off your fucking high horse. Enjoy beer for beer and go drink and have fun. [01:27:00] Speaker A: I'm gonna miss the, those, those angry high pitched rants. It's. [01:27:07] Speaker B: I had to give you one more. [01:27:08] Speaker A: I appreciate, I appreciate. [01:27:10] Speaker B: So while we were talking off record, I was like, okay. Thinking in my head, I'm like, how do I. [01:27:15] Speaker A: Everybody was like, what did they, what they did? What did they talk about? Off the, off the record? And I can only, and I can. [01:27:23] Speaker B: Only say the day Jeremy wants to light that bridge on fire, I will come back on and I will light the. [01:27:33] Speaker A: Actually. Well, I respectfully disagree with you on certain points, but you know what? We're not. We are not. [01:27:40] Speaker B: That is a conversation. [01:27:45] Speaker A: That is a shit storm. That Tyler was right. I am not willing to uncork. And apparently people like, what the fuck is he talking about? It's gonna be a mystery. It's, it's like, it's the cliff, if. [01:27:57] Speaker B: You really want to know. It's come find me after I am retired. [01:28:01] Speaker A: It's gonna be the. [01:28:01] Speaker B: Buy me a couple beers and let me uncork. [01:28:04] Speaker A: It's gonna be the, it's gonna be that cliffhanger that we're, you know what? It's a great cliffhanger to end this. [01:28:10] Speaker B: Like this show that gets canceled after the season finale. [01:28:14] Speaker A: Right? Exactly. Yeah, we're like that. [01:28:19] Speaker B: You'll like the end of the Sopranos. No one knows what happens to Tony. And if you haven't seen the Sopranos and you're like, wow, way to spoil that. It's been. It finished when I was in fucking high school. So get on your shit. HBO Max don't cost that much. [01:28:35] Speaker A: Oh, Tyler, I think at like the hour and a half mark, I think so we can. I think we've reached a logical conclusion. Tyler, is there anything, you know this. You've now gone on your rant and I do appreciate that. That's going to drive me forward for a little while. Is there anything you would like to, like to throw out there before you go off as the keep the fire. [01:29:04] Speaker B: And beer, but also keep beer as a hobby. Don't try to make it work because that'll steal some of the fun. Beer is, at the end of the day, still just business. It is. Keep beer fun. Enjoy drinking it. Don't try to make it more than it is. At the end of the day, it's just beer. [01:29:27] Speaker A: But you've done all of it. [01:29:28] Speaker B: All beer. [01:29:28] Speaker A: Oh, no. [01:29:29] Speaker B: I've ran the bell curve, which is part of why it's so fitting that I'm getting out of the industry as I'm getting out of the podcast. Start off, it's all beer, who cares? And I'm finishing up. It's all beer, who cares? [01:29:42] Speaker A: It did. It was very fitting when you, when you told me also, I'm getting out of the industry. [01:29:46] Speaker B: I'm like, yeah, but if you're gonna try to get on hype, hype to people who care about the process of beer and educating customers, care about educating yourself on beer with styles off flavors, how other countries do beer, educate yourself on side pole faucets. That is my, that is really. [01:30:16] Speaker A: You're still. [01:30:17] Speaker B: I am still on it. I, when I was just in Montana a couple weeks ago, me and one of the best bars in Bozeman shine beer sanctuary. If you haven't been there, go there. Travis is a fucking beer savant. That's where I got the box of lambic. [01:30:34] Speaker A: I remember the box of Lambeth. [01:30:36] Speaker B: But he has the furthest away from the brewery handle of Duval in the world. [01:30:46] Speaker A: The furthest handle. Sorry. The furthest handle. We have Duvall in the world. [01:30:50] Speaker B: Yes. So from Duvall's brewery in Europe. [01:30:54] Speaker A: Yeah. [01:30:55] Speaker B: To shine. He is the furthest away permanent handle. Oh, permanent. [01:30:59] Speaker A: I'm going, fuck. We. We just had to fall on permanent handle. [01:31:03] Speaker B: Always on. [01:31:04] Speaker A: Well done. [01:31:06] Speaker B: He is a wealth of beer knowledge, but him and I were nerding out hard on side pole faucets. I was talking about, Luker is kind of the main faucet producer. Check them out. If you're a super dedicated beer nerd and you have too much money, which I feel most beer nerds kind of do. I. [01:31:29] Speaker A: Well, like, hard miss. Okay. Hard like. Well, I. It's not that I have too much money, it's just that my money is very, very poorly placed. [01:31:40] Speaker B: They offer a course where if you get over to the Czech Republic, you can pay for this course. You work in their tap room doing and mastering all three of their recognized style pours for like two weeks. In the Czech Republic. [01:31:56] Speaker A: Jesus. Took two weeks to learn how to pour a beer, to pour three to four. Three different types of beer. [01:32:03] Speaker B: But no, it's the. It's the same beer. Three pours. [01:32:06] Speaker A: Yeah. [01:32:07] Speaker B: You're doing like ten to 20,000 of those pours each. They take you through how to run the side pool. Like, this is a thing they offer to breweries who want to send, like, their bar manager over there, too, because they're bringing in the lucre faucets and want to go from there. It is. If you want go do that, you'll learn so much more. And it gives you a whole new appreciation on beer foam, which I feel America crashes foam. And that's part of the reason why I want the side pole revolution to take part. [01:32:49] Speaker A: They're kind of. It's british tradition, because I distinctly remember going to a. Going to a pub in Britain, and even at 17, I wasn't old enough to drink there. But they don't. They give less of a shit, right? And, like, ordering a beer, they sent it to me and. And went. Went to go grab it. Well, so they poured the beer, they said it on the set, on the counter, right? And I went to go grab it. Cause I'm like, here's my beer. I'm 17. I want to get fucked up. And then some old fucks there were like, no, no, no. You gotta. You gotta. Don't cheat. Don't cheat him. They went after the bartender. They're like, no, no, no, don't cheat him. There's a little bunch of, you know, they want it filled to the fucking. [01:33:34] Speaker B: Top with no foam, which the Czechs, they understand, like, the foam and the art of the foam, because they're not called bartenders over there. They're called tapsters. [01:33:48] Speaker A: Really. [01:33:49] Speaker B: And so you'll go work as a tapster. [01:33:51] Speaker A: Really need to get to the. I need to get to Prague. Everything I hear about that place is so like that. [01:33:57] Speaker B: That is one thing. Like, if I can building up enough pto and enough money, I will go sign myself up for that. But on the flip side, care about people who give a shit about the product. Enjoy the product for what it is, not what it could be, and have fun. I mean, it. It's all beer at the end of the day. Let's take it easy and just enjoy it. For the camaraderie that beer and alcohol bring, it's the one thing everyone can agree on of bringing people together. Raise up a pint, have fun, whether it's cilantro, prost, whatever. And when you're in a new market, don't drink a beer. You know, drink a beer you haven't tried yet. You may find something new that blows you away. [01:34:56] Speaker A: We were. We were sort of trundling towards the end, but I suddenly found myself with a question that I wanted. Wanted you to. That I want to pose to you, maybe just to keep us, because, again, in the bag. Why not? So, like I said, we were sort of. Not sort of. We become experts in the industry just from analyzing as you're. As you're moving on. Do you see yourself if. If I. If this continues and I reason, be sure, sure, sure, I will. Are you gonna listen finally, for the first time? [01:35:30] Speaker B: Honestly, I probably would. [01:35:33] Speaker A: Do you feel any. Do you feel any urge to keep in contact with the industry? [01:35:38] Speaker B: If just by, I will 100% keep in contact with the industry. I'm. One of the things I told sockeye when I put in my notice is I'm signing up for our barrel age membership out of my own pocket. I'm like, I believe in what that membership is doing and what it's offering. The experimentation, the fun part of craft beer. I'm. If a brewery were to hit me up and go, hey, you know, we want to pull you in for some consulting services because of your expertise and your background. I would happily do that. It's. I don't know if I want my main source of income to come from this industry. [01:36:24] Speaker A: But you think it would. You think you'd come like. Like, dabble in the. On the fringes? If the. If the. [01:36:32] Speaker B: If I could. Right now, Boise State also offers a introductory to foundations of craft beer course. I ran into them the other day at a bar, and I sat there and watched, and I was like, it was painful watching some of the presentations, but I was like, fuck. Like, I would love to see Boise State develop kind of a craft beer program, and not only the brewing side, because I feel that's every craft beer, like entrepreneurship program focuses on the brewing side. No, if. If they were to call. If Boise State were to call me up tomorrow and say, tyler, we want you to come run our craft beer program, I would say, awesome. I'm gonna hire someone for the technical side. Bada bing, bada boom. Here's what I'm gonna focus on. How do we manage iri data? Have some of the Albertsons beer regional people come in and talk to the class. How do you make a presentation to a real. It are a real volume account chain account like Albertsons, Winco, Fred Meyer, Walmart. Okay, how do you take the Iri data? Analyze this. Go in, work with. With distributors around town of people in the class, so you can see the whole process of the three tier system. What's the benefits of self distribution versus going with a distribution company and launching it from there? And my wife, when I was rattling this off half in the bag to her one night when I got home, she's like, why don't you reach out? And I was like, well, the person running gets this class is the assistant dean, so I don't think I'm gonna swipe that job from her. She's like, maybe she's looking to build that program and with some guidance, could do it. And I was like, you might be right. I was like, the hard part is, I don't have a master's degree. Teach at the college level. Typically, you have to have a minimum master's degree to be an adjunct. And I was like, if I had a masters, I was like, I would offer to do it for fucking free. Like, it. It would be a passion project. And so. But if you're looking for more beer, go sign up for a single class of that. Like, go do a. Because it's an elective available. Boise state. Go sign up. Learn more about beer. The more educated customer base that we get is only better, and the more places around Boise that want to educate the customers is the only way we're gonna get better. [01:39:27] Speaker A: Well, I'm gonna say it for the last time. Tyler, do you have anything else to add tonight? [01:39:32] Speaker B: Moltegrazzi. [01:39:34] Speaker A: Well, this has been. It's all beer, and I'm not gonna go through the regular shit because I don't know what the regular shit's gonna be anymore. So I'm just gonna. Just gonna go straight to. That will be quite enough of us. I'm Jeremy Jones. [01:39:50] Speaker B: I'm Tyler Zimmerman. Have fun, buddy. Cheers.