[00:00:05] Speaker A: Climate change is killing our beer. What else is new?
[00:00:07] Speaker B: More details on the story that nobody wanted.
[00:00:10] Speaker A: The marketability of fucked up beer. Name.
[00:00:13] Speaker B: This is it's all beer.
Welcome to it's all. Beer. The answer to the question, what if there was a news podcast, but without any useful information, like all the bile sleaze and bullshit of the regular world, but nothing consequential actually happening? I'm Jeremy Jones.
[00:00:33] Speaker A: I'm Tyler Zimmerman. And do we have the podcast for you.
[00:00:37] Speaker B: The good thing about this is that as the name suggests, it's all beer. And that's pretty much inherently meaningless. But at the same time, the most important thing you're going to do with your day. I think that says more about you than about us. But there you go. Thanks for tuning in.
Did he just insult his entire audience right off the yes, yes, I pretty much did.
[00:01:05] Speaker A: And they liked it.
Bunch of dirty whores.
[00:01:11] Speaker B: Tyler, you are still, for reasons that escape me, doing Sober October.
How in the hell are you the one that's like on the wagon?
[00:01:23] Speaker A: Well, you see, like I said last week, I hit it really hard up in Montana and I was like, you know what? I've been hitting it hard a lot.
I need a nice little break. And I've already lost like five pounds.
[00:01:37] Speaker B: I'll bet, because you're not drinking like 5000 calories every day.
[00:01:43] Speaker A: I don't know if it was quite 5000 calories. I mean, some days, yes.
[00:01:51] Speaker B: What did you get?
[00:01:53] Speaker A: The Dry and Mighty from Golden State Cider. It is an alcohol removed cider.
[00:02:02] Speaker B: All right, so just to fill in for those listening, like, wait a minute, you mean a fermented cider with the booze removed?
So apple juice?
[00:02:14] Speaker A: Yeah, basically. I feel like a five year old drinking Martinelli's right now.
[00:02:19] Speaker B: They brought me a sample and I tried it. I'm like, that is a very long, tortured road for watered down treetop.
[00:02:30] Speaker A: Right?
It doesn't taste bad. And I mean, it is dry, not very mighty.
And I'm like, I could have just bought a fucking bomber of Martinelli's for like half the price.
[00:02:47] Speaker B: But then the thing I noted about it, noted about it, because they brought me a sample and I'm like, I have to try what a non alcoholic cider tastes like.
[00:02:56] Speaker A: I went through the same thing when I bought it today. I was like, I think I know what this is going to taste like because I'm pretty sure I drank it as like a five year old. But I got to see.
[00:03:08] Speaker B: And my impression of it was, yeah, take Martinelli's, like, put Martinelli's on the rocks, then wait till that melts, wake up the next morning and then drink it.
[00:03:22] Speaker A: Yeah.
And at first I was like, okay. I'm like, I can't wrap my head around it. Why would you go buy a non alcoholic cider instead of just buying apple juice? Or just like a normal apple cider?
Who's spending enough money to justify keeping this business going. And part of me is like, okay, well, I mean, I guess we've talked about how successful athletic is. It's not really a real beer. It's the non alcoholic. And then you got hop waters that have been a big trend, and, I mean, those are basically just La Croix with some hops added to it. So I'm like, okay, I can kind of see out of all three of those, I think this one makes the least sense.
[00:04:08] Speaker B: That was kind of my impression, because non alcoholic beer, for all of its detriment, still sort of tastes like beer, especially what athletic and best day have been doing recently. There is the sense of having a beer without having a beer. And the hop waters, well, especially Laganitas. None of the others have really done much for me. They all taste like watery grass. Laganitas is still, like, exceptionally refreshing.
[00:04:42] Speaker A: It's getting harder and harder to find, though.
[00:04:46] Speaker B: That one makes sense to me.
I'm not sure it makes sense as an alcohol replacement, but it does make sense as what you said, a flavored water lacroix, which I indulge in now and again. Well, actually, now that I come to think of it, when I'm avoiding alcohol myself, I will usually have a case of La Croix because it's something flavorful and not boozy and not sugary.
[00:05:16] Speaker A: I would rather have hop water, though, than non alcoholic beer because I'm like, if I'm not catching a buz, why am I drinking the calories that still.
[00:05:25] Speaker B: Has, like, 70 calories? I'm still drinking beer. Not as much as I normally am. I'm kind of throttling it this month, just kind of for the same reasons, but I'm not at the point where I'm calling a full on.
[00:05:43] Speaker A: Like I said, it's sober ish like at Hoptober festival. I'm probably going to try some fresh hot beers.
[00:05:52] Speaker B: I got me the Oslin Ecliptic Collaboration, the Leo Rising. It's a 5% porter. Straight up porter. No chocolate, no caramel, no marshmallow fluff. No.
[00:06:04] Speaker A: Those are rare to find anymore.
[00:06:06] Speaker B: It is a very nice porter. It's roasty.
It's got the dark chocolate flavor going for it. Nice roasty bite at the end, medium body. A touch of caramel in there. It's just a very nice porter.
I feel like it's a nice beer. As the weather starts that you want.
[00:06:26] Speaker A: To take home to meet your mother.
[00:06:30] Speaker B: Yeah, she can meet the parents. Yeah, I'm okay with that.
[00:06:35] Speaker A: And you only get anal on your anniversary.
[00:06:39] Speaker B: You know what?
It caught me off guard. I'm like, how is Tyler going to make this worse? How is Tyler going to make this worse? And let me say, sir, you did not disappoint.
[00:06:50] Speaker A: Nice. I get got to live up to expectations.
[00:06:53] Speaker B: It's twice a year, my birthday and anniversary.
[00:06:59] Speaker A: Unless you want a blow job on one of those days, then you got to pick your battle.
[00:07:03] Speaker B: Tyler, do you want to kick us off today?
[00:07:05] Speaker A: Yes. So climate change is ruining our beers. And you know who's to blame?
It depends which news.
[00:07:15] Speaker B: I'll let you I was going to chime in, but you know what?
I want to see your North Idaho cred, like, try to come out. And I saw it. I actually saw the little things popping out of your forehead just for a minute there. You were going to go full on, it's a Chinese hoax.
And mom PA back home would have been so proud of their little boy, like, ah, he's finally come back to Jesus.
[00:07:46] Speaker A: Mom paw kettle.
No.
So, CNN Business, I had an article come out talking about how the climate crisis is affecting your hoppy beer.
The one downside to this article was they mainly look at hop grown in Germany, Czech Republic and Slovenia, so it doesn't quite equate back to the United States, but we're at similar latitudinal marks that it's relevant to what the Northwest would be experiencing as well.
[00:08:29] Speaker B: I was going to say the last few, when hop growing regions, regions of the world that don't where 100 degrees is rare or used to be rare and they are not so much anymore. Yeah, I think it's still relevant in Oregon, Washington and Idaho, where the lion's share of the hops in the United States are grown.
[00:08:52] Speaker A: So hops that are grown in those countries, like I said, are ripening earlier and producing less.
Since 1994, hop yields are predicted to decline as much as 18% by 2050, and their alpha acid content could decrease by up to 31% due to the hotter, drier conditions. In a new study published by the Journal of Nature Communications, what really kind of stood out to me is I had already kind of heard rumblings of this, especially on your noble hops, where the alpha acids were becoming so inconsistent due to the climate change that Roy Farms out of Moxie, Washington, actually said, well, screw this.
Breweries around here need these hops. Let's just see if we can create a better one that's grown here in the Northwest for Northwest breweries and make it a noble hop ish for loggers. And they created adena hops, which has turned out phenomenally fantastic in every beer I've had. It pairs so well. It very much has a little more like modern brightness than a traditional noble hop, but very much so. Like, you could see fitting in that noble realm isn't anything out of the ordinary what you would expect coming off that?
[00:10:34] Speaker B: Just to clarify, throw this out.
I feel like if you're listening to this podcast, you probably know about alpha acids, but in case you don't, that's the compound in the hops that literally gives you the bitterness factor in the back of the throat. Not so much the hop flavor, but just the pure mathematical bitterness, just that little bit that helps balance the malt.
I think it's interesting that for me, your noble hops tend to be lower alphas anyway.
They are just like a milder hop that are very nice in your traditional beer, like your traditional ales, your traditional lagers.
[00:11:27] Speaker A: Yeah, but they're also the hops that don't have 30% to spare.
[00:11:34] Speaker B: And they're in leisure point.
There are varieties out there, especially the newer American ones, that are pushing like your average holliter clocks in at somewhere between like five to six.
SaaS can anywhere be between two to five versus something like Citra will rock eleven to 15 if given the opportunity.
[00:12:06] Speaker A: And I wish I knew enough on the math to determine like, okay, if you have a recipe using saws at 5% alpha acids to hit this Ibu on this recipe, how much more do you need? And show the economic impact of okay.
[00:12:30] Speaker B: It pretty much scales up directly.
So if you got saws, one year comes in at 5% alpha acids and then one year it comes in at three. That is essentially a 40% drop.
[00:12:47] Speaker A: 40%.
[00:12:48] Speaker B: And so you're going to need 40% more in the variation. It scales up pretty much directly depending on it's a mathematical equation that takes the alpha acids and the boil time, and then that gives you IBUs and that's how you get the number you're trying to hit, which on the small scale doesn't really affect much. But if you are brewing several thousand barrels a year, the difference between 5% alpha acids and 4% is a shit.
[00:13:21] Speaker A: Ton of hops, especially considering the cost of shipping those hops over from where they're grown traditionally has gone up.
Your other cost of goods has gone up. The price is not as cheap. So now adding more in plus it's going to take longer in cold crashing or filtering or finding stages to get that beer clean with the extra vegetable matter inside that beer now.
And I mean traditionally on your loggers and your pilsners, that clarity is a big key component of it.
[00:14:00] Speaker B: I do wonder if this will make the hop derived products like hop oil, especially hop oil in the case of just pure alpha acids, more attractive.
Because the other problem is if you're adding more hops, you're also adding just more shit. Well, not shit, don't throw shit in there. That's an official stance of mine. But you're just adding more vegetable matter, more leafy stuff that affects the flavor. And so in order to control that, I wonder if you're going to see more. And also not to mention the transportation costs of hops, to have them processed at a facility near the hop farm where they make hop oil or hop extract or one of those things. I feel like it's going to become more attractive as a they become cheaper to do, cheaper to ship, and by the way, more consistent. You have that extra layer of control. And in any part of the brewing process, whenever you can leave less up to chance and have more control over what happens in the final product, the better.
[00:15:14] Speaker A: Yeah. Or if you're finishing up the batch that you had of hops that you had from last year at 4% and the new batch you got from this year comes in at three. That's a lot of math, figuring out what you're going to do and you went and brewers are just like normal people. They don't want to do that much work.
[00:15:37] Speaker B: I was about to say they became brewers to avoid doing shit like math.
[00:15:45] Speaker A: But one of the things that really kind of caught my attention on this article, they talked about how the raising temperatures have already shifted the start of the hop growing season by 13 days between 19 72,018.
So your hops typically start to grow in the spring, but since 1995, they found it's happening earlier and earlier each year in regions they've analyzed, which if it starts growing earlier, that means it's going to need harvested earlier. Which could lead to issues with the heat while you're harvesting, making sure you have the equipment available if you're leasing it at the right time. Competing with other crops that are getting harvested around that time.
[00:16:42] Speaker B: I shouldn't think that would be a problem because there are very few in fact, I don't think any the equipment you need to harvest tops are extremely specialized. I shouldn't think you might run into issues getting them if the changing in temperature basically condenses the harvest into a smaller window to get a better product on the other side. But I shouldn't think the other crops are competing with it. I don't think. Am I wrong?
Do you use a top cutter for anything else?
[00:17:22] Speaker A: I think top cutter? No. But the trailer is hauling okay.
And also the manual labor needed if it's also typically it's an unskilled labor. So if a corn farmer is willing to pay more and they're harvesting at the same time, can start running into that or whatever crop may be harvesting around that same period.
[00:17:51] Speaker B: I've seen beer labels.
A hop trailer is just an old truck with like two wooden slats built on a V, usually like a vintage truck, like 1950s style, like $100,000 truck right now.
[00:18:08] Speaker A: Yeah.
[00:18:11] Speaker B: That is what happens out in the hop field in my mind. Just vintage trucks with shitty slats and just driving up and down to bring us beer.
[00:18:22] Speaker A: Yeah. They also brought up how since most of the hops are grown in kind of clustered regions, if a severe drought or long extended heat waves, you run the risk of a major dent in the supply chain because everyone's experiencing that. Or a couple of years ago when we had the real bad wildfires where there was some smoke taint coming through on some hops and fresh hop season was a little rocky.
[00:18:53] Speaker B: That was a rough season. I remember fresh hop season being pushed back because of the supply issues and a lot of the regular releases just not releasing because the hops they had were just garbage and they couldn't get the hops they wanted, and so they elected to skip them.
[00:19:13] Speaker A: I was going to say, I feel like Fremont was kind of the most notable one. Who was? We can't we can't use these.
[00:19:23] Speaker B: Yeah, I remember that one's. A little heartbreaking.
[00:19:29] Speaker A: Yeah.
But curious to see if and I don't think at the end of the day, if alpha acids do start taking a sharp decline, if the end consumer will really notice anything, I think it's mainly going to be brewers. Or people adapting away from the traditional noble hops and just going, if we can find one that's grown here or yeah, all the hops are starting to drop in alpha acid now. Cascade is sitting where we need it. We're just going to start using this.
[00:20:12] Speaker B: The consumer might notice, as the required hops goes up, it starts affecting the amount a pint. But although hops is I think, as I read a few articles about this, and as one article noted, I'm not sure this is true, but I think the idea is sound, where they said the hops are still cheaper than the bottle cap on the bottle.
[00:20:37] Speaker A: Oh, I can believe that.
[00:20:40] Speaker B: That struck me as a little well, depending, I guess, on the beer.
You can quickly spend a stupid amount on top on hops, but packaging remains, especially in craft beer. You are essentially buying the can, and the beer inside is just free.
[00:21:01] Speaker A: Yeah, you're paying for a can with a cool label and a top on it.
We'll give you the beer for free if you just pull it off the shelf.
Jeremy, what do we got next?
[00:21:17] Speaker B: More on the story that nobody wanted. News now, while we have been gone. The fallout has continued over the Bud Light controversy, or what people at the local Budweiser distributor just simply call the event.
Listen, these men are they have seen some shit. They have seen some shit and.
[00:21:44] Speaker A: They.
[00:21:44] Speaker B: Look like people who just came back from Iwojima.
Or rather, the stories have not stopped coming out about it as far as actual developments here and there, something has happened, but mostly just people rehashing the same thing. What does this mean? What does this mean for Budweiser? What does this mean? That modelo is now the biggest blah, blah, blah, blah, blah, blah, blah. But I did find a couple of interesting things. First, the Guardian did a bit of reporting. I know, old school journalizing from The Guardian. Who knew.
[00:22:20] Speaker A: They got rid of all those?
[00:22:23] Speaker B: There's still one rebel there. That's like talking with people, doing interviews and writing.
[00:22:29] Speaker A: It hasn't got a paycheck in years, but they just haven't been able to locate them in that building.
[00:22:35] Speaker B: Can't get rid of the he's like the guy with the stapler in office space, except for doing journalism.
[00:22:45] Speaker A: The same.
[00:22:46] Speaker B: Through some interviews with those who are actually working at Abmbev at the time, they were able to get a better sense as to what was actually happening inside the company while everyone lost their goddamned mind. Now, what we find out is mostly what we already knew, or at least what we suspected already.
Bud Light blundered into a situation they should have seen coming, got scared, shat themselves, and ran away crying while mumbling something about America.
But what the Guardian did gives us a little more of an exact timeline and also mentions people who were involved or who weren't, what actually happened, how bad it got, and how bad they got fucked in from what direction. Now, of course, it started with Alicia Herrinshad after she got promoted to Vice President of marketing.
This was well known. It was the first time a woman has ever held that role. And guessing from where we are now, probably the last for a while. But at the time, it was seen as a change that AB desperately needed. She appeared on the Make Yourself at Home podcast right at the beginning of 2023 and told them, quote, I had a really clear job to do when I took over Bud Light and it was this brand is in decline. It's been in decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.
And step one, as far as she was concerned, was updating the marketing to make it, quote, lighter, brighter, and more inclusive. Again, none of this is new, but where it starts getting a little bit more exact regardless of how you feel about this, I think it's pretty clear this did not go as she planned. But fun fact, I sort of knew this, but didn't really process it. This was not the first time Dylan Mulvaney partnered with Bud Light.
Really, I think it was clear, and a lot of people brought up that Bud Light, at least on the surface, was working with LGBTQ groups for quite some time.
But what was not brought up that was that back in February, a full month before the March Madness post, she did a 62nd video where she sipped a beer and blew bubbles in a bubble bath with a tag hashtag Bud Light Partner.
This more or less flew under the radar as just one of hundreds of similar posts done by influencers all over the landscape and didn't really raise any eyebrows. Mostly restricted to the people who followed Dylan Mulvaney at the time.
March madness rolled around and Bud Light went to Captivate. That's a company that's captive, but with the number eight on it because fucking of course it is. They are a marketing agency that basically acts as an agency for influencers. So of course they actually threw a number where words should be the whole idea on on what they wanted to do was rigorously discussed and it was as produced as any movie captivate and Bud Light wanted to target the LGTBQ community, and part of their desire was it was part of their desire to be more inclusive. And that community was an obvious necessity. They wanted somebody to partner with them, and they actually considered Renee Rapp first. I'm not sure if you're familiar with her. I sure as hell am not.
[00:26:18] Speaker A: Not a fucking clue.
[00:26:20] Speaker B: She is a bisexual actress and singer.
Again, not familiar, but Mulvaney was quickly tapped for the role. I'm sure come April, Renee Rappa breathe the sigh of relief. Lights, camera, and then well, you know, if you don't know, go back. Listen to previous episodes. First of all, how is your rock? It must be nice.
The hate farmers went viral. Bud Light turned turtle with the not unreasonable assumption that all of this would just blow over in a day or two. Although one former employee described the following days at AB in Bev Dusley. Quote, we didn't hear anything from leadership for over a month. And then after a few weeks, someone high up at Anheuser Busch released a statement that pretty much said nothing.
And the statement, I think you know what they're referring to.
I hope someone will dig this up someday in the far future after everything else has been forgotten.
The statement that the AnheuserBush CEO, Brendan Whitworth put out, and I hope it's recognized as the most aggressively corporate statement ever released on God's earth. It was almost a poem of bullshit. It was a masterwork of dumbassery. It was more tone deaf than My Little boy when he tries to sing, and that kid does not understand what tone is yet. And you know what?
I think he could have written a better response. I think my son Declan, who is three, could have come out babbled a little bit. It would have been mostly scribbles in different color, with something that vaguely resembles a spiked oval somewhere, but it would done less damage. And while Anheuser Bush was very busy smearing their feces with their faces, with their own corporate feces, the Hate Farmers had dug up Alicia and hernshawd's name, both from the aforementioned podcast and the fact that she was listed as VP of Marketing, and it was actually the Hate Farmers themselves that threw her under the bus. Now, to be clear, it seems like Abnbeb didn't even have the stones to throw her under the bus themselves. They were just sitting on the bus, paralyzed with fear, until a bunch of illiterate imbeciles threw her under the bus. They heard the bumps and said, yeah, that's for the best.
To quote an ex employee about the whole situation, quote, Alicia inherent SHUDD was blamed for all of this when she had nothing to do with it. She came into this role, and all of this strategy was previously established by men who were previously working in those positions. The employee went on to praise how much she tried to do for other employees in terms of advocating for her team, saying, quote, she was like a mother at the company.
And that employee also mentioned Bernard Garb, or Garbe, I'm not sure how you pronounce the name. That was the company's chief marketing director, who, as one employee described, doesn't really understand a lot of political battles in the US.
Although he seemed to understand enough to strike down a proposed campaign to market Australia jalisco to Latino drinkers in the US. They struck down that campaign, furring backlash from, quote, conservative wholesalers.
And also, hey, Bernard, you know what the best selling beer in the US. Is right now?
How's that feel?
Pretty good.
The whole thing.
The interviews basically point to this as AB's Mo, a company run by a bunch of old white guys who were terrified of mean. Alicia Herrinshawd really got the impression was that she was this person who came in at this job and was just like a loose cannon, giving work to trans people and ruining everything, when first of all, she was put in that position to do exactly that.
And she wasn't so much the one who instigated it as she was just the person facilitating it. Which is at least that's kind of the impression you get from the employee interviews.
[00:30:49] Speaker A: To me, this has always seemed like she was a great scapegoat when she brought up doing this or someone brought up doing this, and she was like, oh, yeah, let's do this. They were like, yeah, let's do this, because if it goes sideways, we're putting it all on you.
[00:31:07] Speaker B: Well, what you get the impression from the interviews is that it really wasn't even her idea. This was something higher up that said, yeah, we want to get one of those influencer people to do something for the gay people.
And that went to Captivate, who again, it sounds as scripted as any movie. They just basically cast a role.
And as far as her and Shad's involvement, how much of that was her input is sort of unclear, but what it makes it sound like is that at best, she was the person.
She was a signatory. She was putting her name on it like, yes, do this.
At this point, I'm a little more sympathetic to Budweiser's position and more baffled by their response. At the same time, more sympathetic that although the signs were there, I think, given all that happened, or rather did not happen previously, especially with partnering with Dylan Mulvaney before, I think that level of backlash was not foreseen, but more baffling, because this was the plan.
I think when the whole thing blew up, everybody assumed that, again, this was like some wild card idea that didn't work. And the answer is no.
This was a corporate plan from all the way up to the corporate ladder dictated all the way down. This wasn't some cockamamie scheme dreamed up by some blue haired lib who scammed her way into corporate America as the hate farmers would love you to believe this was the plan, and Hernshad was just there trying to promote move the plan forward.
[00:32:58] Speaker A: Sure.
[00:33:01] Speaker B: And so the fact that this was the plan and it backfired, it's mystifying to me that someone didn't come out and defend their position.
[00:33:09] Speaker A: I was going to say, I think that's from every time we've talked, that was our biggest knock on AB, is when the CEO came out.
Honestly, I think if he would have doubled down and been like, no, this is a drink that can be enjoyed by everyone. We want to support people feeling comfortable.
If you don't want to do that, you have that right to not do that.
[00:33:34] Speaker B: I think when we were talking about this way back when, and I was kind of ruminating on what would have happened if they had stood their ground, especially when it came to Miller Coors and their previous history with the LGBQ community, I think you had mentioned something like, yeah, but they're corporate.
When they've got something that's blowing up in their face, they're not going to defend someone who was kind of working off to the side. But what kind of drilled into Mead was this was signed and sealed all the way to the top.
I understand the corporate urge to just again, throw somebody under the bus, but as I mentioned, it didn't even sound like they threw under the bus. She just ended up under the bus and they were just kept on driving.
The interesting thing is things went silent until June when Whitworth appeared on CBS to basically do on camera what he so masterfully did in haven't seen if you haven't seen the clip, basically imagine a softball morning show host interviewing a venting can of Axe Body spray.
That's what it was.
It was just a cloud of stinky bullshit.
Meanwhile, behind the scenes, AB employees were concerned about Mulvaney's welfare. During this whole thing, one recalled talking to her boss, saying talking to her boss, saying, hey, have we heard from her? And hearing, quote, yes. Don't worry about it. We're constantly talking to her. Whitworth came out and did whatever the fuck he did, and that prompted Mulvaney to come out and say that she had been stalked, afraid to leave the house. Quote, I was waiting for the brand to reach out to me, but they never did. For a company to hire a trans person and not publicly stand by them is worse, in my opinion, than not hiring a trans person at all.
And the only other development since then, here's an important one. So the street reported on October 4 that post Malone, he still stands by Bud Light. He's not all that concerned about what Kid Rock thinks. Post Malone still stands by Bud Light, which, yeah, I'm sure he does, for the same reason a leech will stay attached to someone's crotch no matter what kind of asshole they turn out to be.
Post. Malone is music. What explosive diarrhea is the painting. That's what I'm saying. Meanwhile, Dylan Mulvaney, who I've come to realize is a much bigger deal in certain circles than I have ever known, she is taking her experience and using that to advise corporate America on how to engage with trans people better. She appeared at the Forbes Chief Marketing Officer Conference to give a talk about her experience and what she and others can learn from it.
Fun fact I was reading in about this, she earned $2 million last year from deals like AB and Bev, which, by the way, the March Madness thing, the one that started off all this, that one paid her between five and six figures. Now, it is that vague that's what The Guardian reported was a number between five and six figures. But on the lower end, five figures to do a 1 minute video, that's 10,000 a minute.
[00:37:23] Speaker A: I was going to say that's. Not bad living, man.
[00:37:27] Speaker B: She made the Forbes Top 50 Creator List, a list of people that I am happy to say I am completely ignorant of. Not a single person on that list was I aware of. Because for me, social media is a bit like a colonoscopy. Yeah? I do it when it's necessary, but it's painful, embarrassing, and I prefer to be drugged up at the time.
And on that note, you can find us at It's All beer on Facebook, on Instagram, mulvaney says she would still like to do a beer commercial. And she was talking on the Forbes conference describing what she would want to do. She describes a trans woman on the opposite side of a saloon as a famous cowboy walks in. They zoom in on their respective high heels, her high heels and his boots. I'm assuming they crack a beer together.
There's room in this town for us to have a beer together.
A bit on the nose. But you know what? No one's paying me $2 million for this shit, so you do you, I.
[00:38:31] Speaker A: Guess, on the nose.
[00:38:34] Speaker B: Obviously, you're doing something right, because 2 million fucking dollars. I do not understand our economy. I do not.
[00:38:44] Speaker A: It's all made up and it's all.
[00:38:45] Speaker B: A scam, which I think is a great way to I don't know how much more there is of this story to mine. I don't know how much more we want to mine. Ideally, this is the last we ever mention it, although I have this feeling that something will have to cycle back around at some point in time, at least. Every time I go looking for a new story, there's yet another update as to what's happening. And the answer is, nothing's happening. They're just flogging that dead horse a little bit more. But I think it's all made up and it's all bullshit. I think it's pretty much a great summary of it.
[00:39:25] Speaker A: Yeah. I was going to say everyone overreacted and got their pennies in a bunch because some person that gets paid a lot of money to do social media drank their beer.
[00:39:39] Speaker B: I think the most interesting thing is the extent to which the panties bunched I think if this were physical panties bunching, you would have been able to track it on a seismograph.
That is, I think, the fascinating thing about it.
There would have been fatalities and I don't know what that would look like. But I'll spend the evening with the Dolly thing and see if I can't get it to draw Death by Bunched panties. And if I manage to do that, I'll post it.
[00:40:24] Speaker A: There you go.
[00:40:25] Speaker B: But only for $2 million. Tyler, what's next?
[00:40:29] Speaker A: Well, first, I don't think you're going to be posting it. Then next, I ran into this article from Vine Pair that went, the most unpopular beer opinions according to Reddit.
And I was like, that sounds dumb enough that it'll fit this podcast.
So I figured we'd work our way through this list and see if we agree or want to have a rebuttal with these beer opinions.
[00:40:59] Speaker B: These are the most hated beer opinions. So I'm assuming that thus meaning that they are assumed to be incorrect or just douchey.
[00:41:08] Speaker A: Yeah, kind of. Okay, first one, pliny the Younger isn't worth the line.
[00:41:18] Speaker B: Highly disagree. We had it on this podcast and I went into it with my cynical soul all ready to drink it and go, it's a good beer, but man but there is something special about that beer. It is a unique IPA experience.
[00:41:37] Speaker A: I don't know if I'd wait a full day in line.
[00:41:43] Speaker B: Give me like 2 hours in that instance.
The line is part of the experience.
It's a mini Woodstock. You're going standing in line.
Yeah, standing in line with a bunch of your fellow beer geeks is part of the fun, so to speak. So even that sort of makes sense to me. I don't think I would do it because but I understand the draw.
[00:42:14] Speaker A: Next one. Stout season doesn't exist.
It goes on to further extrapolate. Unless a beer is made with a specific seasonal ingredient, the beer is not technically a seasonal beer.
A lot of people will say, oh, stout, that's a wintertime beer.
[00:42:37] Speaker B: That is an opinion that is hated. So I'm guessing that means most people do feel seasons are seasonality to their beer choices.
[00:42:49] Speaker A: Yeah, but I'm going to agree with this person that stout season doesn't exist.
If you want a stout, drink a fucking stout in the middle of summer.
I do.
[00:43:04] Speaker B: I think reality when it comes to buying habits suggests there is a seasonality to it. You're right. There are people and I will carry a stout in the middle of summer for just these people. There are people who will slam down a 10% bourbon barrel beige imperial stout when it's 110 degrees outside sweating like a pig and do so very happily. I don't understand those people, but I will sell them a beer.
[00:43:34] Speaker A: I've started bringing up to people when I'm doing, like, an event and they're like, Why do you have a stouter or porter here? It's the summer. And I go, What I've started dropping on people is I've taken the final gravity of our finished product and then taken the final gravity of just a standard Starbucks black coffee, okay? And they're like, Stouts are just so heavy and thick. And I go, oh, well, do you drink coffee? And they're like, yeah, every day. And I'm like, that is thicker based on specific gravity than this beer is. So it is in your head, you are telling yourself, you can't drink this. That's why you think it's thick and chewy. It is lighter than a coffee. And once I tell people that and I give them another sample, they're like, So think of it like you're drinking an iced coffee right now. And they're like, oh, yeah, no, I could drink this.
[00:44:37] Speaker B: I seasonally crave porters and stouts more for cold weather. And you can tell me that it is a construct in my head to which I will apply. All of reality is a construct in our heads.
Let me enjoy my fucking beer.
Nothing to me.
I will give it this during the summer, camping late at night when it's starting to get a little bit cold. Nothing tastes better than Imperial stout by the fire.
So it does have its place during the summer. But I drink seasonally and I understand why people would want to do that. But if you choose to have a stout in the middle of summer, good on you.
You can't find a good porter midsummer, though. I will say that.
[00:45:36] Speaker A: Yeah, I was going to say, I feel like you can't hardly find a good or just a porter in general.
[00:45:43] Speaker B: True.
[00:45:45] Speaker A: Next one, which I'm curious to see your reaction.
Modelo is trash.
[00:45:52] Speaker B: I love my that's my go to domestic. It's not a domestic.
And I've said this many times, I'm like, I will demolish a 20 pack of Modelo and be very happy with my decision.
[00:46:07] Speaker A: Where the fuck are you buying a 20 pack?
[00:46:09] Speaker B: At the grocery stores.
[00:46:12] Speaker A: I guarantee they do not sell a fucking 20 pack or something.
[00:46:15] Speaker B: I think it's an automatic 18. Okay, 18. All right.
[00:46:20] Speaker A: Increments of six, you fucking imbecile. We went over an article about that on this fucking podcast.
[00:46:28] Speaker B: Whatever.
I will still demolish them.
[00:46:33] Speaker A: I'm indifferent. I could take or leave.
Mean, if it's there, I'll drink one. If it's not, I'll drink something else.
[00:46:40] Speaker B: If Modelo caught fire and was well, first of all, I would say someone send an investigation tea to ambiv because this seems like a hit job and I would be slightly sad, but it wouldn't break my heart.
[00:46:56] Speaker A: Next one is 3.5%. ABV is the sweet spot. Like ideal ABV.
[00:47:08] Speaker B: That is an opinion that is loathed.
[00:47:12] Speaker A: According to this, it got a shitload of downvotes like it was an unpopular.
[00:47:19] Speaker B: Opinion because people think that it should be higher.
People are just pissed off because I think a sweet spot for a beer is 3.5%. And the internet said, okay.
[00:47:40] Speaker A: Some were like, no, it needs to be three. Some were like, no, it needs to be five. It needs to be.
[00:47:45] Speaker B: I will say this as I'm getting older, I am enjoying brewing and drinking lower ABV beers than I ever thought I would enjoy when I was younger.
One of my favorite beers to brew right now is a Scotch Light that comes in at 2.7%.
It's a true all day drinker. I can come home slam two or three of them and not it's almost a non alcoholic beer. You start to get a buz, but it's also a nice flavorful beer that has all those qualities and you don't get fuckered up. So I'm not sure about the sweet spot being 3.5%, but I will say I am appreciating Lower ABV.
[00:48:32] Speaker A: Same here. What would you say your sweet spot? Ideal ABV?
[00:48:38] Speaker B: It's hard to say.
I guess I don't think about it like that.
I guess when I'm thinking about building a beer, it all depends on styles. But I guess I think most beers probably find their sweet spot in and around the 4.5 to five.
[00:49:05] Speaker A: Yeah, I was thinking the same thing when I saw this. I was like, three. Five is too low. It's going to be too light for what I want. I think that four and a half up to that five. That is the sweet spot.
[00:49:19] Speaker B: I think you can get a great variety of really flavorful things at that. I hadn't really thought about it until just this point, so that's kind of a hot take. But yeah, I think that's where I would put it.
[00:49:33] Speaker A: Next. 190 percent of IPAs and 98% of Hazy IPAs are undrinkably terrible. And many people who drink them agree, but don't know enough to know they have choices that aren't watery adjunct lagers, so they stick to the trendy name, knowing they're covering shit brewing with excessive overhopping.
[00:49:58] Speaker B: I have heard that opinion shouted very loudly and my retort is, Whatever, dude.
[00:50:08] Speaker A: Yeah. I was like, who cares?
If you don't like IPAs, don't drink them. That's the fun part about craft beer is it has a style for everyone. There is a flavor profile for everyone except for smoothie sours. Let's fucking burn those at the steak.
[00:50:27] Speaker B: I will say this. I do think there was a point in craft beer when you're talking about IPAs, that there was an element of like buffalo wild wings masochism going on when they were just unzipping and just it's got a thousand IBUs. You can't taste anything after you drink it. That I think was getting a little bit excessive.
[00:50:52] Speaker A: Yeah. Also, I would say there was a time when Hazy's were first coming out where there was a lot of bad Hazy IPAs coming through.
[00:51:02] Speaker B: There still are there's still a bunch of brewery? It's gotten less I'm happy to say that the breweries that kind of came out and said, okay, we just won't filter our IPA. See, it's hazy. All our IPAs are hazy. I didn't know that was popular. And most of them have kind of retreated back to doing whatever the hell they're doing. And you've got more or less better ones, but every once in a while you get like, oh, it's a hazy IPA. That is, oh, it's a West Coast that you just brewed badly.
[00:51:35] Speaker A: God chunky.
[00:51:36] Speaker B: Yeah.
That generalization is not without merit in certain instances, but like any broad generalization, it's bullshit. But again and my retort to that is all right.
[00:51:58] Speaker A: And that was the last one.
The biggest one I disagreed with was the three and a half, or actually probably the last one, that basically all IPAs are undrinkable.
I once had someone that there is no such thing as stout season. Drink it whenever you want.
[00:52:19] Speaker B: I did remember talking to somebody who, when I told them what I did for a living, they basically spun this bizarre conspiracy theory that craft beer was nothing but a bunch of people pretending to like beer when they really didn't. And to which, I guess my response was, that's a lot of effort. A lot of people putting in to do something they don't like. To upset you.
[00:52:44] Speaker A: Right?
Like, you think you matter so much that we all got together, we were.
[00:52:52] Speaker B: All just gathering in our beer bars going, this sucks, I hate it, but we're sticking it to that dude.
Yeah, that's a sensory and then you.
[00:53:03] Speaker A: Ask what they do for a living, and they're like, oh, I'm unemployed. And you're like, There we go.
[00:53:10] Speaker B: I don't know what they did for a living, because I can't remember their name or anything about them other than that and that slightly irritating conversation that I hadn't thought about again until just this moment.
[00:53:25] Speaker A: And now you seem a little upset.
[00:53:28] Speaker B: Not really.
I'm more upset about the idea that seasonality is not a thing, but I also don't care enough to it didn't.
[00:53:40] Speaker A: Say seasonality is not a thing. I think because the person said we should almost do away with seasonality of drinking styles of beer that don't necessarily have seasonal ingredients. You know what should be done away with?
[00:53:57] Speaker B: Cool, dude, open a brewery and come out with your summer stout and see how it does in the market.
I might be wrong.
It might fly off the shelves. Be one of those weird things that people just gravitate, oh, my God, it's a summer stout. It's awesome, it's light, it's super drinkable. It's still a stout. I love it. I don't think so, but, you know, do that. Someone do that if the idea of seasonal drinking so offends you.
[00:54:31] Speaker A: Jeremy, what do we got next?
[00:54:34] Speaker B: Tyler, how many fucked up beer names can you think of, like, off the top of your head.
[00:54:41] Speaker A: Like, when we're talking fucked up, how are we describing that?
[00:54:46] Speaker B: The things that come to mind? Well, among the ones that comes to mind was, like, the vast deference from I think that was was that Ninkasi or was that Oakshire? Might have been.
[00:55:00] Speaker A: I can't remember.
[00:55:01] Speaker B: But that was one of those like, how did that get past the TTP?
A tactical nuclear penguin comes to mind.
You're drawing a blank on me.
[00:55:15] Speaker A: I know the beers you're talking about.
I don't think I've paid any mind to fucked up beer names, just the.
[00:55:27] Speaker B: Kind of random quirky ones. Like pretty much anything in Revisions lineup from Sparkle Muffin to disco ninja.
I think at some point in time, a lot of the IPAs look like something spat out by a random word generator, which is actually not.
I think I came up with that theory with somebody and I got, like, a three word random name generator and was starting to pump out really good IPA names, actually.
But in true academic fashion. A research team went digging to figure out why craft beer especially had, as they put it, more quirky names than most your average products.
Because we're petulant children and what function it served. This comes from the University of Wisconsin Milwaukee report by Chris Peruk.
Stanislav Debrov, a professor at the Lubar College of Business, examined several different craft beers.
[00:56:29] Speaker A: Sounds like a nerd.
[00:56:31] Speaker B: Yes. All of everybody involved in this story is a gigantic nerd. Tyler, make peace with this. Suppress your frat boy instinct to scream nerd and punch him in the head. Just get through this with me, buddy.
Do a keg stand really fast if you have to, but just let's get through this.
[00:56:51] Speaker A: I'm not drinking, Jeremy.
[00:56:54] Speaker B: That's why you're so hostile.
They examined several different craft beers and categorized them via just how the name was likely to appeal in the mean and then specifically dividing them amongst names that invoke positive emotions and negative emotions. In the article, they mentioned, like, Sunny Little Thing, my Sierra Nevada Mountain Standard by Odell and Happy Place by Third Space, as names that conjure up, like, positive emotions mountain, rivers, good times, that kind of thing.
Contrast that to names that conjure up negative emotions. Examples given, actually. Voodoo Ranger by New Belgium.
Deadhead IPA from Distill Gumball head by three floyds?
Either quirky references to Deadhead, like Deadhead.
[00:57:51] Speaker A: It'S talking about the Grateful Dead.
[00:57:53] Speaker B: Are you a Grateful Dead fan? Have you listened to the Grateful Dead?
[00:57:57] Speaker A: I have listened to them. I'm not a big Grateful Dead fan, but I work with one.
I work with one.
[00:58:06] Speaker B: And has he made you likely, like, it's a new concert every time, man.
It's enough to make you go a little crazy.
[00:58:14] Speaker A: Yeah, but most people who are if you're buying that beer, you're probably somewhat of a fan of the Grateful Dead. Most people look at the Grateful Dead who are fans of them. With a lot of positive emotions. So I'm calling bullshit on that one. Okay, but I'm nitpicking right now.
[00:58:34] Speaker B: Yeah, but their data set was essentially olive beer advocate from 1996 to 2012.
42.
[00:58:44] Speaker A: Could you imagine being the schmuck who had to go through all those fucking entries?
[00:58:51] Speaker B: 42,000 beers and over a million reviews.
And after going through those, what they did find was that beers that carry a name that has more negative connotations. And I think they're very loose on positive or negative.
We're not talking about Nightmare Brewing, which I think is like the extreme on one side. I mean, they're just thinking like, I think anything I can reno, I think reno is fuck goes into reno itself. I think qualifies. But reno is fuck with fuck is a harsh word in some circles I am led to understand, but names or images of death, pain, or just confusing, surreality, that's where Gumball head come in. Just like it's not really like a bad it's just like why did you call it Gumball Head? That's weird.
I think that qualifies under like, negative.
[00:59:52] Speaker A: Okay.
[00:59:53] Speaker B: Yeah.
Versus like happy positive names. Mountain streams, relaxing beach days, everything's cool.
[01:00:03] Speaker A: They're for bro culture.
[01:00:04] Speaker B: Yeah. And what they found was that the ones that carried with the more negative connotations did slightly better in overall reviews.
Now, why is that? Now, here's the thesis. It all comes down to the idea that people, especially people who seek out craft products, are turned off by, and in fact a little bit hostile towards mass producers. They actually have a name for it in marketing. It's called oppositional craft markets, which is the phenomenon they were actually studying. And it turns out craft beer is pretty much the definition of it. Or especially was like in the early days when they were studying, which is, say the late ninety s to the early teens, to quote Don Brev, quote, it's all tied to social identities, which is why sociologists like me are interested in it. The same effect will be observed whenever there are strong cognitive identities, especially when they're oppositional. Professional sports is a good example when there's a heated rivalry. And in the case of craft beer, it all comes down to authenticity.
Evoking fun, happy times is something the big guys do. Budweiser Kors drink this beer, the chicks will like you. You'll be on a beach with know every if. All you have to do is drink this beer and you'll be beautiful, popular, and you will get sex, which is inherently suspect. Meanwhile, throwing something on the label that's a little bit fucked up proved in kind of a Gen X hipster way that you don't care about conventions and you don't care about trying get people to like your beer based on the label, which conversely sells your beer. Think the South Park episode where Cartman tried to keep everyone out of his amusement park and accidentally made it a huge success. That kind of factor in play that. No, we put like a picture of a guy being beheaded on the can.
Also stone's entire marketing in the late ninety s and early two thousand s. Yes. You won't like this. We're a bunch of assholes. Like, they are a bunch of assholes. I will drink this beer. Oh, that tastes like a Rusto oil. Can I have another?
Arrogant bastard may in fact be a proof of what you were talking about in your story. We're like, this is awful. But it says arrogant bastard. I hate it.
[01:02:31] Speaker A: I love it, but I'm an arrogant bastard.
[01:02:36] Speaker B: A big company would never put something kind of fucked up on the label that would put people off. But it's exactly that quality that draws craft people to craft products. Now, this finding does come with a couple of caveats. First, this tactic was not widely deployed at the time, and in fact, as I was kind of looking through our shelves because it's not widely deployed now, their data set of 42,000 beer labels, out of those, only 7% of the products had positive names, while 6.5% had negative ones. And the rest would suggest 80% were about neutral. Which when I read that, I was kind of like, well, that seems kind of weird. I mean, with all like the random beer names, you would think that the number would be higher. So I went to work and did a completely unscientific looking down the shelf and I started to think, well, but most of them are kind of neutral.
[01:03:37] Speaker A: Like Bells, they named that dog.
[01:03:41] Speaker B: Yeah, bell's too hearted.
It has fish on it. Maybe you could say, oh, positive. Because nature balebreaker top cutter is there. And then a lot of them are just there's still a surprising number of beers that are just the name of the beer. Yeah. Free West Coast. Occidental, pilsner. There's a lot of those that are just here's our brand and here's what's in the can. Thank you for calling.
So when I was actually looking down the shelves and mentally going, okay, positive, negative, neutral, neutral, neutral. Negative ish neutral. Neutral. I kind of see why they said that like 80% were about neutral.
And also, I was also remembering back because again, remember their data set went from 1996 to 2012. This was not quite peak craft beer, so I imagine there were a lot more beers that were simply brewery name beer style.
[01:04:40] Speaker A: Yeah, I'd be curious to see what the data set would look like 2012 to 2022.
[01:04:48] Speaker B: They also caution that probably trying to use this deliberately is not a great idea. The whole idea of putting something slightly fucked up on the can is authenticity. But notoriously, when companies try to force authenticity, it doesn't come off as authentic. In fact, it can often backfire as you look like you're trying way too hard. Humans, all things being equal, are pretty good at sniffing out bullshit when they want to. And trying too hard is definitely something.
[01:05:23] Speaker A: They can I was going to say they can sniff it out. Whether they want to acknowledge it is whether they want to.
[01:05:30] Speaker B: I mean, that comes with a caveat. Like, obviously people are great ignoring any number of things. Look at our entire political landscape, all the things being equal. I think people go, I've definitely seen those beer labels that just see, like, I feel like they're trying too hard.
[01:05:49] Speaker A: And no one likes to try.
[01:05:52] Speaker B: Nobody. Yeah. And that's immediately turn off. Deborah have concluded, quote, my sense is that a lot of this is entirely subconscious on the part of the brewer, which is probably why it works. I think the brewers are just trying to be quirky because if they knew what really worked, negative naming, then everyone would do it, not just 6.5%. I suppose the point of all this is to advise people to go out and be their slightly fucked up selves. I want to stress the slightly part. I don't think you want to go full fucked up, but you can go and be a little off kilter and it's not a detriment. In fact, it might even be a little bit of a boost.
[01:06:30] Speaker A: Yeah, you can't take it too far, though.
[01:06:34] Speaker B: I forget what you wanted to name your beer. The fresh hot beer last week.
[01:06:40] Speaker A: Little wet, little drippy, that's one.
[01:06:42] Speaker B: Yeah. I think any brewery that goes with that risks going the right amount of fuck that's. I think just past there was a line right there that you just ran.
[01:06:56] Speaker A: Across, but I like it.
[01:07:00] Speaker B: I guess what I'm saying is be yourselves. But if you have someone like Tyler, don't listen to them. When time comes, start naming beers. They don't have your best interest in heart.
Tyler, you want to bring us home tonight?
[01:07:16] Speaker A: Yep. So about a week or so ago, anchor Brewing released a statement saying that they are donating several artifacts to the San Francisco Historical Society and the Smithsonian in an effort to preserve their legacy of the nation's first craft brewery.
And in the statement, they stated that they closed in July after 127 years of operation. They have donated vintage Shines brewing equipment. So we found out what Sephora was going to do with their outdated shitty equipment, artwork, pint glasses, and other artifacts to the San Francisco Historical Society, which is planning an exhibit of Anchor Brewing items. They've also donated charts, photos, blueprints, business records, and other items to the Smithsonian, basically in a giant effort to make sure they're now forgotten as they fade quickly into the night. Because I'm taking this as the final nail in the coffin.
Sapporo ain't fucking selling it to those employees trying to buy it back. That crowdfunding fucking flopped. This bitch dead.
[01:08:45] Speaker B: I don't think you're it's. I think it's flopping on the ground, waiting for somebody to come up and deliver the mercy kill.
[01:08:57] Speaker A: No, it's not even flopping anymore. It's now just doing that, like, slow breathe, and it just made its piece. It's like, I'm dead. It's going to be now or in a few minutes, but the fat lady is out there and she's singing away.
[01:09:15] Speaker B: Not just warming up all over, but the crying.
I suppose time will only fully tell, but, yeah, I haven't checked up on it recently. I think there's still people holding out, holding on to that tiny sliver of maybe hope that somehow, somebody will donate several million dollars to lurch a failing brewery back into action. But I don't think you're wrong. It's, at this point in time, not looking good.
[01:09:54] Speaker A: So if you want to go relive any time down memory lane, thinking of the fond beers you've drinking from Anchor, you can go to the Smithsonian or San Francisco Historical Society and then shotgun a beer in there by the brewing equipment and be like, I miss you, Anchor.
[01:10:14] Speaker B: Save one last Anchor steam to shotgun in front of the shotgun in front of the corpse.
[01:10:20] Speaker A: Feels a little tone deaf, but I'm down.
[01:10:23] Speaker B: Also, this beer is, like, three years old, and we probably shouldn't this does not taste like ass. Does not taste great aged.
Tyler, anything else for us tonight?
[01:10:37] Speaker A: That is it for me.
[01:10:39] Speaker B: Well, this has been it's all beer. If you would like to see my pathetic attempts at social media that are in no way worth $2 million, I think worth maybe, like, $5,002, I take $2. If you want to give me $2 for doing our social media, you can go see the fruits of those efforts on our Instagram page, facebook page. I'm still kind of, like, trolling around to see what, if anything, is going to replace Twitter or whatever the fuck that was.
We still have it's all beer one on there, and I keep track of a few riders, but as it evolved into complete non functionality, I'm fairly comfortable with our decision to go, okay, there's no point in this shit anymore. But I am.
[01:11:32] Speaker A: We're just fading off into the night.
[01:11:34] Speaker B: And so I'm sort of kind of looking for another place to post stuff. So if you've got suggestions on that, but you can email
[email protected], yes, please do my social media work for me because I am obviously shit at it. You can leave us a rating on itunes or Stitcher or Facebook or wherever you get this podcast. There's a new one. There's a brand new podcasting thing that I ran into.
[01:12:04] Speaker A: Well, stitcher is over now.
[01:12:06] Speaker B: Stitcher is over. I don't know why I keep on mentioning it.
I think I've got this whole thing memorized now, and I just go through it and I don't really even think about it anymore. But you're right. But there's a new podcast thing. If I were properly planning this out, I would be mentioning I was when I pulled it up. I'm like, oh, I should make sure that we're. On it. And then I did. We are on it. So if you find this thing that I'm speaking very vaguely of, you search it's all beer or Jeremy Jones or Tyler Zimmerman. I've actually found that the best way to find our podcast is to type Tyler's name in there than mine, because my name is a little bit generic.
Look up Tyler Zimmerman and you'll be able to find our podcast.
And if there is a podcast platform that we are not on, let us know and I will get to it eventually because I am on top of it. Really? $2 million. I think I'm worth that.
That will be quite enough for us. I'm Jeremy Jones.
[01:13:17] Speaker A: I'm Tyler Zimmerman.
[01:13:18] Speaker B: I'm going to have a beer.
[01:13:20] Speaker A: Have fun.
