Frat Bro Economics and Plop Your Medals On The Table

The beer news this week: Natty Light Hard Seltzer now the official sponser of Big 12. Sports got less cool as a result. The Great American Beer Fest kicks off next week along with the biggest beer competition in America. Is it worth the trouble to enter? White Castle and Weyerbacher work together to create the perfect beer for your late night, half drunken sliders. The Brewers Association Numbers are out. There are a lot of them and they are pretty big. (That's what she said. Boom!) And ABInbev changes their packaging to reduce plastic waste. Decides to do something really shitty next week to make up for it.